Digital Media Manager

Job Summary

The Digital Media Manager leads WGCU’s digital content and technology strategies, focusing on a high-quality user experience, audience growth, and engagement. Collaborates within the department to execute the vision of digital products, guide digital strategies, and ensure optimal accessibility. Leads a team of support staff to execute area goals.
WGCU is Southwest Florida’s source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.
FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Typical duties may include but are not limited to:

• Drives the vision and execution of all WGCU digital products, including product elements and final products, to maximize digital efforts across platforms and achieve department goals.
• Designs workflows and trains broadcast and news-oriented teams on best practices for digital content creation. Collaborates across department to develop digital strategies and plan digital products.
• Oversees the implementation of digital technologies.
• Manages assigned staff, establishes clear goals, evaluates goal achievement, and maintains high standards of performance.
• Serves as the team leader and advisor within the department for the design, setup, coordination, and execution of an effective WGCU social media strategy and presence.
• Updates and maintains website content, formatting, and SEO to ensure all information is accurate and up to date.
• Works closely with marketing team to utilize digital products according to department marketing strategy. Performs analysis using data collected across digital platforms and recommends solutions to improve performance.  
• Oversees digital content to ensure products remain current, relevant, and consistent with WGCU’s quality standards and brands. Develops strategies to increase audience and web exposure using metrics to guide placement of digital resources.
• Manages and assists underwriting, membership, and development teams to optimize advertising placements and campaigns across digital platforms.
• Analyzes data to provide guidance and best practices to both internal and external stakeholders.
• Manages ongoing issues toward resolution for all digital products; manages and prioritizes the bug list as well as new incremental feature additions for existing products.
• Aligns priorities with other teams while identifying, building, and managing strategic partnerships within the department.
• Studies end-user needs using a customer-first mindset, defines product features, and coordinates activities across teams to meet quality standards, project deadlines, and business objectives.
• Utilizes a strong understanding of back-end and front-end programming languages and an ability to develop data pipelines to track, analyze, and improve digital products.
• Evaluates emerging technologies and compares features to departments needs and objectives. Creates and leads implementation plans for the adoption as appropriate.

Other Duties:

• Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

• This position requires either seven years of directly related full-time experience or, as an alternative, a Bachelor’s degree from an accredited institution in an appropriate area of specialization and three years of full-time experience directly related to the job functions.
• Experience as a digital product manager, webmaster, or similar role.
• Proficient with HTML/CSS and Content Management Systems such as WordPress.
• Experience in project management.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Publisher, and Outlook).

Preferred Qualifications:

• Experience in digital aspects and ecosystem of TV, Radio, News, Audio, Video, Streaming, OTT, podcasts, and advertising.
• Experience in public media and associated content management systems.
• Digital media production experience.
• Experience with Google analytics, Parsley, DoubleClick, and Google Ad Manager, Triton or equivalent streaming CMS.
• Proficient with Apple iOS and Google Android.
• Experience with mobile application development.

Knowledge, Skills & Abilities:

• Knowledge of social media platforms and ability to implement social media campaigns.
• Knowledge of budget control principles, practices, and procedures.
• Working knowledge of UX/UI design.
• Excellent interpersonal, verbal, and written communication skills.
• Skill in completing assignments accurately and with attention to detail.
• Excellent troubleshooting and technical skills.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Ability to work successfully as both a member of a team and independently with minimal supervision.
• Ability to work under pressure and meet close deadlines.
• Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
• Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
• Ability to operate personal computers with proficiency and learn new applications and systems.
• Ability to manage complex projects.

Pay Grade: 17