Digital Media, Marketing & Branding Officer

With projects and programmes in every state and union territory in India, UNDP works with national and subnational government, and diverse development actors to deliver people-centric results, particularly for the most vulnerable and marginalized communities. As the integrator for collective action on the Sustainable Development Goals (SDGs) within the UN system, we are committed to supporting the Government of India’s national development vision and priorities and accelerating the achievement of the SDGs for the people and the planet. 

UNDP India’s new Country Programme (2023-2027) builds on our prior work and aims to provide an integrated approach to development solutions in three strategic portfolios: 

• Strong, accountable and evidence-led institutions for accelerated achievement of the SDGs.
• Enhanced economic opportunities and social protection to reduce inequality, with a focus on the marginalized.
• Climate-smart solutions, sustainable ecosystems and resilient development for reduced vulnerability.

South-South cooperation, gender equality and social inclusion are promoted across the pillars. The programme is supported by a framework of renewed partnerships and blended finance solutions, strategic innovation and accelerator labs, and data and digital architecture.

You are invited to join a team of future-smart development professionals to support India in achieving the national and globally agreed goals. As part of the UNDP team, your focus will be to work with diverse stakeholders to find country-specific solutions that lead to sustainable development and reach those furthest behind first.

The digital media, marketing and branding officer will work directly under the supervision of the Head of Communications and Partnerships in the communications and partnerships unit. Situated at the heart of UNDP’s operations in India, the Communications and Partnerships unit is tasked with the crucial job of crafting compelling narratives, promoting thought leadership and showcasing UNDP’s transformative work and support to the Government and the people of India. It employs a variety of modern communication tools and strategies, including digital media, public and media relations, and content creation, to engage stakeholders and build public awareness about the sustainable development goals (SDGs). Additionally, the unit actively seeks and nurtures strategic partnerships with the private sector, media and development agencies. These collaborations are essential for mobilizing resources, sharing knowledge, and scaling successful practices that drive social and economic progress.

This position reports to the Head of Communications and Partnerships Unit.

The digital media, marketing and branding officer will be responsible for a broad spectrum of content creation and strategic communication tasks. They will develop and oversee a content calendar that reflects UNDP’s programme priorities, including crafting engaging social media posts, videos, and graphics. They will lead the production of digital campaigns for key events and manage the internal newsletter. Additionally, they will be tasked with implementing social media strategies to boost engagement and followers, analyzing digital trends, and refining strategies based on data insights. The incumbent will also spearhead digital marketing campaigns, collaborate with influencers, and ensure all digital content aligns with UNDP’s branding guidelines and strategic goals. Their role is crucial in enhancing UNDP’s online presence and ensuring brand consistency across all digital platforms.

Main Purpose:

Under the overall guidance and direct supervision of the Head of Communications and Partnerships, the Digital Media, Marketing and Branding Officer will be responsible for developing and implementing comprehensive digital media, marketing, and branding strategies to effectively communicate and position UNDP India to diverse stakeholders. The Officer will leverage digital platforms, produce creative content, and deploy branding techniques to raise awareness, drive engagement, and strengthen UNDP India’s reputation and influence.

Digital Media – Instagram, LinkedIn, X, YouTube, Threads, Facebook and UNDP India website: 

Content Creation and Management:

• Develop and manage a content calendar that aligns with UNDP’s programme priorities, campaigns and events.
• Produce engaging, informative, and relevant content across multiple digital platforms, including drafting and finalising social media copy and calendar; shoot, edit and produce videos and reels/shorts; design graphics and infographics; and design digital campaigns for key international and national days, publications and other priorities and design and manage UNDP’s internal newsletter.   
• Manage day-to-day operations of social media channels and the UNDP India website, ensuring all content is on-brand and aligns with UNDP’s strategic goals.
• Support senior management in social media outreach – drafting copies, event support and video production. 

Social Media Strategy formulation and Execution:

• Draft, implement and monitor social media strategies to increase engagement, followers, and impact.
• Analyse social media trends and use insights to inform content creation and strategy adjustments.

Analyse Digital Analytics:

• Regularly analyse digital media performance using analytical tools, generating reports to track engagement, reach, and effectiveness of digital campaigns.
• Provide recommendations for strategy optimization based on data insights.

Marketing Responsibilities:

Campaign Development and Execution:

• Plan and execute digital marketing campaigns that promote UNDP’s initiatives and projects, targeting specific audiences and objectives.
• Collaborate with internal and external stakeholders to ensure campaigns are integrated and aligned with UNDP’s goals.

Build Partnerships and Influencers:

• Identify and engage with potential digital partners and influencers to expand UNDP’s reach and impact.
• Manage UNDP’s influencers, champions and advocates and support onboarding new champions. 
• Manage digital sponsorships and collaborations, ensuring alignment with UNDP’s values and mission.

Event Promotion:

• Develop and implement digital marketing strategies for promoting UNDP events, webinars, conferences and campaigns.
• Lead the design of event collaterals, wherever required. 
• Utilize digital tools and platforms to enhance event visibility and participation.

 Branding Responsibilities:

Maintain Brand Strategy:

• Maintain UNDP India’s brand strategy, ensuring consistency across all digital media and marketing materials.
• Guide and oversee the visual and verbal branding across digital platforms, ensuring adherence to UNDP’s global branding guidelines.

Brand Management and Protection:

• Monitor digital platforms for brand consistency and compliance.
• Address and manage any issues related to brand misrepresentation or misuse.
• Draft SOPs for brand management 

Designing and Asset Management 

• Provide design support to CO and regional offices, wherever required 
• Manage photos, videos, design assets. 

The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization.

Core competencies:

• Achieve Results: LEVEL 1: Plans and monitors own work, pays attention to details, delivers quality work by deadline.
• Think Innovatively: LEVEL 1: Open to creative ideas/known risks, is pragmatic problem solver, makes improvements. 
• Learn Continuously: LEVEL 1: Open minded and curious, shares knowledge, learns from mistakes, asks for feedback.
• Adapt with Agility: LEVEL 1: Adapts to change, constructively handles ambiguity/uncertainty, is flexible. 
• Act with Determination: LEVEL 1: Shows drive and motivation, able to deliver calmly in face of adversity, confident.
• Engage and Partner: LEVEL 1: Demonstrates compassion/understanding towards others, forms positive relationships.
• Enable Diversity and Inclusion: LEVEL 1: Appreciate/respect differences, aware of unconscious bias, confront discrimination. 

Cross- Functional and Technical competencies:

Digital and Innovation          

• Social media: Knowledge of social media and ability to advise the use of social media for development outcomes.
• Digital marketing: Knowledge of digital marketing methods and ability to apply them practically.
• Digital thought leadership: Ongoing research into emerging technologies and digital trends and the applications, risks, and opportunities associated with digital adoption, combined with the ability to communicate this synthesis with a broad audience.

Communications      

• Social media management: Ability to represent and promote the UNDP brand in virtual communities and networks

Business Management        

• Communication: Ability to communicate in a clear, concise and unambiguous manner both through written and verbal communication; to tailor messages and choose communication methods depending on the audience.; Ability to manage communications internally and externally, through media, social media and other appropriate channels.
• Customer Satisfaction/Client Management: Ability to respond timely and appropriately with a sense of urgency, provide consistent solutions, and deliver timely and quality results and/or solutions to fulfil and understand the real customers’ needs.; Provide inputs to the development of customer service strategy.; Look for ways to add value beyond clients’ immediate requests. Ability to anticipate client’s upcoming needs and concerns.

Business Development       

• UNDP Representation: Ability to represent UNDP and productively share UNDP knowledge and activities; advocate for UNDP, its values, mission and work with various constituencies.
• Collective Intelligence Design: Ability to bringing together diverse groups of people, data, information or ideas, and technology to design services or solutions.