Digital & Promotions Marketing Manager

Job title:

Digital & Promotions Marketing Manager

Company

P&O Ferries

Job description

Job Description:The Digital and Promotions Marketing Manager is responsible for managing and optimising our paid digital marketing channels and promotions, in alignment with the overall digital and commercial tourism strategy.Through the optimisation of our digital ecosystem, this role will look after all paid digital marketing channels driving to poferries.com, ensuring quality traffic to the site. The role will use insight and data to inform media strategies, ensuring we remain competitive and increase our direct business.This role will manage a team of two to deliver all digital marketing and performance activity, as well as manage agency partners. The team will be responsible for cross-functional working to ensure digital channels, promotions and content are coordinated in line with business requirements.This role will have innovation at the heart of it, looking at new digital ways to engage audiences to poferries.com to drive direct business, as well as keeping on top and ahead of our travel industry competitors.The role:

• Lead and manage the performance of all digital performance-led marketing channels for P&O Ferries, in line with the digital ecosystem.
• Manage and analysis digital performance across all channels, including display, PPC, partnerships and paid social media, coordinating activity with wider campaigns, content marketing and CRM.
• Collaborate closely with interdepartmental teams to align digital activity to support quality traffic to poferries.com, in line with the customer journey.
• Manage and work alongside agency partners to deliver digital activity within agreed ROAS, CPA and CPO targets. Continually optimising the digital marketing budget against opportunity.
• Manage and grow a team of marketing execs to ensure:

• All promotional activity is aligned to business requirements.
• All digital channels are managed, and performance is optimised based on data and market conditions.
• Teams are constantly working interdepartmental to ensure best practice and to align performance, with a data led approach to decision making.

The person:

• People management experience (Desirable)
• 5 years paid digital marketing experience in a Digital Marketing role, with specific expertise in:

• PPC / SEO (must have)
• Display
• Social
• Experience using:

• Google Analytic, AdWords, Facebook Ad Manager and other Ad platforms
• Experience in analysing data and building recommendations to aid digital performance.

At P&O Ferries we want you to be you. Not only will that make us stronger but will allow us to bring authenticity to everything we do. We know our customers come from all walks of life and so do our employees. We are all about connecting the world and that starts with finding connections with who you work with.When we recruit, we want to you to bring your whole self to work and we are working towards increasing diversity across all of our employees. We know we cannot be the best unless we recruit the best regardless of race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or neurodiversity. #pando

Expected salary

Location

Dover, Kent

Job date

Sat, 29 Jun 2024 23:31:09 GMT

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