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The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.
Our mission is only complete when our staff, explorers, educators, youth and partners are seen, valued, and heard. We embrace each person’s identity, experiences, and abilities, and we commit to cultivating an environment where everyone benefits from opportunity, mutual respect and a sense of belonging.
We are committed to cultivating an environment that promotes diversity, equity and inclusion for our staff, explorers and educators and partners.
National Geographic’s headquarters is located in the heart of Washington, D.C. We offer our employees a comprehensive benefits package, including health and dental benefits, generous vacation and parental leave time, a 401(k) plan, flexible work options, career development, and a thriving Diversity, Equity and Inclusion program. In addition to our generous benefits, we also offer unique perks which include free museum admission, discount to our museum store, film screenings, world class events with visiting speakers, an employee volunteer day and a robust wellness program.
How You’ll Contribute
The Communications Division leads the development and execution of integrated communications and marketing strategies to further the mission of the National Geographic Society and advance its position as one of the world’s most trusted non-profit organizations and global brands. Driven by the Society’s vision to be more globally known for its impactful Explorer-led mission programs, the Division’s creative and strategic minds develop strategic communications, marketing campaigns, creative, content, and media to promote the Society’s strategic plan and key priorities. The Division comprises six departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.
The Engagement and Marketing Strategy department is a dynamic team within the Communications division at NGS. The department defines and implements an engagement strategy for the Society to deepen relationships with our core audiences, market our key products, services and offerings in education, experiences and events, and Explorer-led programs, and support our fundraising goals and objectives. The team is driven by a deep understanding of audience behaviors and motivations — designing digital experiences, outreach campaigns, and acquisition strategies to meet their needs.
The National Geographic Society has several lines of business including touring exhibitions and immersive experiences, live speaker series, professional storytelling workshops, and more that will be growing and expanding through thoughtful marketing and sales strategies.
The Director, Marketing reports to the VP, Engagement and Marketing Strategy, responsible for overseeing the marketing efforts for our revenue-generating programs, including developing annual marketing plans to generate leads, increase market share and maximize revenue. One of the primary responsibilities for this role is to manage a small group of agency partners in these efforts.Your Impact
Responsibilities Include
Strategy Development (40%)
Agency Oversight and Campaign Implementation (40%)
Budget Management (20%)
Educational Background
Bachelor’s degree required; credentials in marketing, communications, or business a plus.
Minimum Years and Types of Experience
10+ years of experience in live entertainment, destination, and B2B marketing
Knowledge and Skills
Supervision
No direct reports at this time but potential for direct reports in the future plus oversight of several vendors, agencies and contractors.
Salary Information
National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar sized nonprofit organizations.
The salary range for this position is $133,000 – $158,000.
Pay offered to candidates will be based on several factors including but not limited to industry-based or other relevant work experience, education, skills, certifications, and training.
In addition, National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.
Job Designation
Hybrid – At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if they prefer.Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
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