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Summary: This role will lead digital marketing and audience insights to unlock new opportunities for growth at Shedd Aquarium. The Director oversees three functions for the institution, including digital/performance marketing, audience data (CRM) and analytics, and consumer insights. This role requires a combined passion for audience data and broader consumer & market insights to optimize audiences, improve marketing strategy, and drive institutional growth.
Reporting to the SVP of External Affairs and Marketing, you will lead a small team of digital marketers and audience analysts and partner with teams across the organization to develop and implement marketing strategies that unlock new engagement opportunities through 1P/2P/3P audience strategy and activation with a focus on driving deeper acquisition, retention and repeat visitation, and revenue efforts across the institution.
You will be responsible for planning, implementing, and optimizing digital marketing and CRM campaigns across various channels including paid search, display advertising, paid social media, email marketing, SEO, and paid media. You will also partner closely with Research and Evaluation to build holistic learning agendas that connect broader market and consumer insights and attitudinal drivers of aquarium visitation and engagement to audience data to advance and sustain the institution’s role as a leader in our field.
Responsibilities Include:
Digital Marketing:
Audience and CRM Insights:
Consumer and Market Insights:
Team Leadership and Development:
Qualifications:
BENEFITS WORKING AT SHEDD:
We offer competitive compensation packages and opportunities for professional growth within our organization.
Reasonable Accommodations:
Shedd Aquarium is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations for any part of the employment process, please email us at humanresources@sheddaquarium.org.
We strongly encourage people of color, LGBTQ+ community, veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.
Please apply directly through the job link – https://sheddaquarium.applicantstack.com/x/detail/a23xwy5gotik
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