Director of Donor Retention

Position description

MoveOn is a people-powered force for progress. We wield independent political power by bringing millions together to take action to create a country with a place of honor and dignity for everyone—where all are welcome, we take care of one another, and where everyone is set up to thrive.

For more than a generation, MoveOn has been a bulwark against the radical right and has channeled millions of voices to end wars, protect democracy, and advance justice for all. We’ve built political power for progressive change through mobilizing the left to Democrats so that we can advance our vision of an America for all.

MoveOn is the largest multi-issue digital-first political campaigning organization in the country. We drive rapid-response campaigns at scale on a multitude of key issues at high-impact moments while building sustainable campaigns that resonate and grow over time. Whether it’s democracy, health care, foreign policy, economic justice, immigration, or otherwise, MoveOn provides our members with timely ways to take action for change.

The Director of Donor Retention is responsible for leading cross-functional programs aimed at donor stewardship and retention. This role will focus on: cultivating, stewarding, and retaining tens of thousands of MoveOn’s most consistent grassroots donors at scale; creating positive donor experience and services; and experimenting new areas of growth and innovation. This role will also be responsible for managing the Manager, Midlevel Giving/Donor Services.

Responsibilities:

• Serve as lead strategist of MoveOn’s donor stewardship and retention program across all grassroots fundraising channels, donor services, middle donor, and direct mail fundraising programs, and set metrics to analyze and evaluate program success and donor experience.
• Raise 7-figure budget from midlevel donors each year, with revenue goals increasing year-over-year, while managing and expanding the midlevel program, and deepening its supporter retention.
• Manage cross-functional strategy to increase recapture of recurring donors through a multi-channel campaign, set and implement strategy for first-to-second gift conversion, run targeted retention campaigns for varying donor segments, train other team members on retention strategies, and experiment with new areas of growth and innovation.
• Manage budgets for the donor services, middle donor, and direct mail fundraising programs, as well as any related contracts.
• Lead the transition of MoveOn’s direct mail program to focus solely on donor stewardship and retention.
• Lead and manage direct reports, as well as external contractors and vendors, and negotiate their contracts.

A successful candidate will:

• Stay informed on emerging trends to advise and recommend best practices that further expand grassroots fundraising programs at MoveOn.
• Demonstrate exceptional communication skills, both internally and externally, to foster connections within the team, MoveOn’s staff, donors, and potential donors.
• Prioritize data as a crucial element for evaluating and understanding donor experience and retention.
• Be skilled and thoughtful regarding nuanced communication related to race, gender, class, and other aspects of identity in your internal and external communications.

Qualifications

• 5-6 years of experience in online fundraising or marketing, non-profit donor or member retention, direct mail program, etc. in a similar organization
• At least 3 years of project management experience
• Previous vendor and people management experience
• Strong donor, member or customer retention and stewardship experience and skills.
• Strong writing and editing skills.
• Passionate about progressive politics and social justice issues.
• Strong DEI analysis and lens.
• Proficient in Salesforce, ActionKit, ActionNetwork, CRM, etc.
• Keen attention to detail and ability to think analytically
• Collaborative, highly self-aware, self-directed and self-organized.

Reports to: Managing Director of Grassroots Fundraising

Location: Position may be based anywhere in the contiguous United States. May require occasional travel.

Classification, Salary and Benefits: At MoveOn, we commit to equity in our compensation philosophy and practices. We are committed to equal pay for equal work. To counter systemic compensation issues in this country and pay inequality, we have a nonnegotiable compensation practice. We utilize benchmarking and peer organization data to ensure we provide competitive nonprofit compensation and benefits. The annual salary for this position is $118,958.70. In addition to the base salary, we offer a monthly home office subsidy. We also offer an internet and phone subsidy of $2,100 annually and a health and wellness subsidy of $900 annually. All of these cash benefits are added to your bimonthly paycheck. We offer strong medical, dental, and vision benefits, which are free to employees and children of employees (spouses or domestic partners can be added at a subsidized rate). We offer employer-paid premiums for life insurance; four weeks accrued paid vacation time per year, prorated for the period that you work; 18 weeks of paid parental leave (birth, adoption, foster care placement of a child), 10 days accrued paid sick time prorated for the period that you work; paid family medical leave; and 8 staff holidays and 6 floating holidays. We contribute 5% to your 401(k) after six months of employment. We also offer a $1000 in professional development budget each year for each staff member.

Application instructions

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