Director of Membership

Full-time, salaried

Reports to:   Executive Director

Location:   Remote, must be in the United States

Application Deadline: Open until filled

Position Summary

The Director, Membership is responsible for executing and evolving The Conservation Alliance (TCA) membership strategy by leading the development, implementation, and evaluation of membership growth strategies; coordinating across TCA staff to ensure membership engagement and retention is effectively and efficiently implemented; and supporting the organization’s efforts to raise funds from non-membership sources.

Responsibilities

Membership Strategy – 10%

• Work with Executive Director and other stakeholders to design and implement TCA’s membership strategy that will advance the organization’s strategic objectives, including the following:
• Create a roadmap for sustainable membership growth that considers both the type and size of member organizations to effectively advance TCA’s programmatic objectives.
• Establish short- and long-range goals to achieve organization revenue objectives.
• Develop a financial model for membership that provides options for membership and incentivizes partners to increase levels of support.
• Evaluate effectiveness of all current member benefits and services and integrate innovative engagement opportunities for the membership program.
• Work with the Executive Director and other stakeholders to develop consistent guidelines and parameters for the membership program to ensure equity and clarity for all member organizations.
• Provide input to strategic organizational decisions that affect membership.

Member Recruitment, Engagement and Retention – 70%

• Create and drive annual membership recruitment, retention and revenue goals to be achieved through organization-wide engagement efforts.
• Lead TCA’s overall efforts to recruit members to drive forward the organization’s conservation objectives.
• Support other departments in developing and implementing strategies to stimulate and strengthen member engagement.
• Collaborate with all staff to ensure member engagement efforts are consistent with organizational strategies, relevant staff points of contact are effectively brought in to lead engagements, and all engagements are tracked for efficient communication and coordination.
• Advance the internal systems and processes to facilitate and track efficient and consistent member engagement efforts across the entire staff.
• Work with communications and marketing staff to create content and materials to distribute to current and prospective members.
• Initiate, manage, and coordinate relevant strategic partnerships with other related associations, organizations, and groups to help recruitment and retention of membership.
• Attend and participate in conferences, events, and trade shows to increase awareness of TCA to members and partner organizations.
• Provide support to membership related event planning and implementation.
• Work with both staff and members to develop and manage processes for member feedback on TCA membership, programs, and services.

Strategic Partnerships – 10%

• Work with the Executive Director and other stakeholders to set annual revenue goals from nonmembership funding sources.
• Collaborate on developing and evolving funding models (e.g. the “Leading Edge” program) to support the organization’s conservation strategy.
• Support relevant staff and BOD members in pursuing new and retaining existing sources of nonmembership funding (e.g. individual and foundation giving).

Administrative and Financial – 10%

• Lead all membership data, tracking and reporting, including but not limited to: accurate membership records and contact information; membership trend analysis by region and industry segment; recruitment and retention reports; current, new and prospective member information.
• Set annual membership goals in conjunction with the annual budget and operational work plan.
• Provide monthly insight for TCA staff and BOD into membership revenue and tracking to annual goals.
• Serve as staff liaison to the Membership/Recruitment and Sub-Committees.

Qualifications

The items below are representative of the knowledge, skills, abilities, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

• Master’s Degree or equivalent work experience.
• Minimum of five years of experience in membership or constituent management position preferred.
• Demonstrated experience in growing membership and strengthening membership retention.
• Commitment to full participation in the organization’s JEDI initiatives.
• An understanding of the outdoor industry is required.
• Demonstrate problem solving skills with stakeholders, anticipate needs, determine priorities and meet deadlines.
• Exceptional organizational skills with attention to detail.
• Experience with database management, in particular Salesforce.
• Experience with Microsoft Office Suite of tools.
• Strong interpersonal skills and commitment to a high level of customer service.
• Exceptional communications skills
• Demonstrates excellent oral and written communication skills to interact effectively with members outside the organization.
• Ability to prioritize and follow through effectively.
• Ability to travel to represent TCA at industry events, professional conferences, leadership meetings, and in the normal course of membership development activities.

 Please note: This job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Location: We are a small dispersed team with employees across the country. Candidates must be based in the United States. Candidates must be willing to travel approximately once a month for member company visits, conferences, staff retreats, etc.  

WHAT TO EXPECT

When you join our team:  

• You can expect to work with a small team of passionate people that are creative, scrappy, and committed to having an impact and getting their work done.
• You will have great benefits and work-life balance.

Compensation: The Director of Membership will be compensated with a highly competitive base salary ($80-$100K depending on experience and skill set), and have access to a strong benefits package, including:

• A 401k plan with a 5% employer match
• Employer sponsored health insurance plan (medical, dental, vision) where employer covers 80% of premiums
• $75/month cell phone/internet reimbursement
• Generous PTO and org holiday schedule
• Access to outdoor industry pro deals

Eligibility: The Conservation Alliance is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, citizenship status or current employment status. We value diverse experiences and educational backgrounds.

Many different research studies have concluded that women and people of color are less likely to apply for jobs unless they believe they check off every qualification described in a job description. At Conservation Alliance, we believe that the best candidate for the job may come from a less traditional background. If you are interested in applying, we encourage you to think broadly about your background and qualifications for the role.  

Our Commitment to Justice, Equity, Diversity and Inclusion

In order to achieve our vision, we must actively work to create systems of inclusion within ourselves as individuals, within our organizational culture, processes, and programs, and through our role in a greater conservation and environmental movement. This work takes time and consistent, life-long commitment.

As a coalition of business leaders and conservationists, we feel an acute urgency to demonstrate our sincerity through our actions. Yet, we understand that meaningful and lasting change begins with gaining clarity and alignment on our intended outcomes and how to get there. We strive for a blend of humility, patience, and determination as we work to transform ourselves, shift our culture, build upon our 35-year organizational history, and connect with networks and communities who have not been part of our alliance in the past. We know that our vision and path forward will evolve, and we commit to being transparent in both our mistakes and successes. We welcome the guidance and feedback of our members, grantees, supporters, and those we have yet to meet.

We’ll have made meaningful progress when we share ownership of our mission with our partners and communities, broaden access to decision-making power over funding and project priorities, and when we expand and diversify access to our financial resources and political clout. This will require an ongoing practice of evaluating and letting go of existing beliefs, processes, and control, and reimagining what conservation and being a conservationist truly mean.

About The Conservation Alliance:

The Conservation Alliance (TCA) is an organization of over 260 like-minded businesses whose collective contributions support grassroots organizations and their efforts to protect wild places and outdoor spaces for community benefits, climate stability, biodiversity, cultural heritage and outdoor recreation. TCA funds have played a key role in protecting rivers, trails, wildlands, and climbing areas throughout North America. Membership in TCA is open to all companies who share our mission and values. Since 1989, we have contributed more than $32 million in grants to conservation organizations whose collective efforts have helped protect 96 million acres of land and 4,600 miles of rivers; stop or remove 38 dams; acquire 22 climbing areas; and designate five marine reserves. For complete information about The Conservation Alliance, visit www.conservationalliance.com.