Director of Product Marketing

Job title:

Director of Product Marketing

Company

Remote Technology

Job description

What this job can offer youThe Marketing team is the engine that powers Remote’s expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.What you bring

• Relevant work experience – product marketing, product management, operational roles, or strategy consulting;
• Experience building and managing teams in a fast-growth environment
• Strong analytical and project management skills.
• Experience with CRM software and digital marketing tools and techniques.
• Creative and entrepreneurial spirit with a strong analytical mindset.
• A strategic, result-driven leader. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big picture and the small task, while never losing sight of results.

Preferred Skills:

• Experience in B2B SaaS technology marketing working closely with sales teams
• Familiar with working on a remote or distributed team. It’s not required to have experience working remotely, but considered a plus.

Key Responsibilities

• Strategic Leadership:

• Ensures that products meet market needs, are positioned effectively, and achieve their revenue and market share goals.
• Define and execute strategies needed to reach different customer segments: listen to users and prospects and work to get qualitative and quantitative insights that inform your work (messaging, positioning etc) to attract, convert and retain customers. You understand and enable the entire lifecycle of our relationship with customers.
• Work closely with a range of cross-functional teams-product managers, sales, design, PR, and engineering as well as Content and Performance Marketing leads-to develop go-to-market strategy and drive launches for our products;
• Team Management:

• Recruit, hire, and train new Product Marketing team members.
• Establish team goals and ensure performance aligns with these goals.
• Foster collaboration within the team and across customer groups.
• Stakeholder Engagement:

• Work closely with sales and product development teams to define marketing materials and programs.
• Manage vendor contracts and relationships.
• Communicate marketing plans and results to senior executives.
• You’re able to align cross-functional teams towards a common objective, partnering closely with Product, Sales, Design, and our Operational teams

Marketing Campaigns and Programs:

• Design and implement marketing campaigns to drive product awareness and demand.
• Utilize various channels such as digital marketing, content marketing, events, and PR.
• Scale product awareness and adoption through joint marketing campaigns with partners.
• Create new incentives, offers, programs, etc. to drive engagement with partners.
• Develop product positioning and messaging informed by user research, market insights, and understanding of our industry;

Practicals

• You’ll report to: CEO
• Direct reports: 2
• Team: Marketing
• Location: Global
• Start date: As soon as possible

Remote Compensation PhilosophyRemote’s is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.At first glance our salary bands seem quite wide – here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.The base salary range for this full-time position is between $144,650-$203,400 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.Application processRoughly [3] hours across 4 weeks * Interview with recruiter

• Interview with team members (no managers present)
• Interview with future manager

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Expected salary

Location

London

Job date

Fri, 12 Jul 2024 07:00:44 GMT

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