Director of Social Media, Executive Media

As the director of social media for the executive media team, you will be responsible for the creative direction, content generation, and meticulous organization of social media production and creation. You will manage the day-to-day administration of the department and stay on the cutting edge of content while planning content, tracking, reporting, and executing social media, photo, and video projects. In this position, you are responsible for cross-channel social media content and will present channel strategies and new concepts that work to execute said content with creativity, timeliness, and stellar attention to detail. You will serve as a subject matter expert in the social media space, keeping the team and leadership informed of developments, content trends, and growth opportunities.

The director oversees managing channels to ensure comments and messages are tagged to be engaged with appropriately and funneled offline as needed. They will prepare regular cross-channel reporting to ensure measurable performance updates and recalibrate social strategy as needed on a rolling basis. Additionally, they assist in producing, creating, and tracking executive media content, including social, film, photo, and audio projects.

Minimum Qualifications:  

• Bachelor’s degree with at least five years’ experience in social and digital media production and strategy
• Must be highly organized and pay tireless attention to detail with strong written and verbal communication skills
• Must be well-versed in social media and digital media formats, including social media content design and platforms, film and photo production, podcasts, and new media communication
• Familiarity with terminology best practices, and tools

Preferred Qualifications: 

• Experience with Adobe Photoshop and After Effects

Certificates, licenses, and registrations:

• Valid driver’s license

Travel required:

• 20% to 40%

Work Hours: The university work week is Sunday through Saturday. Most offices are open Monday through Friday from 8:30 a.m. to 5:30 p.m. Employees may be assigned to other workdays and/or hours to accommodate business needs, including weekends and evenings. 

ADA Tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed represent the required knowledge, skill, and/or ability. Reasonable accommodations may enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.