E T Consultant – Communications Consultant, Web Specialist – Communications

We are seeking a Communications Consultant (ETC), Web Specialist, to be based in Washington DC, to support the development and maintenance of IFC.org, in close coordination with all units involved. The Consultant will also be responsible for creating new web pages, updating web pages, coordinating the web transition for CCOIC, providing design services across key touchpoints, and providing design oversight. The chosen candidate will report to the Head of Digital Communications.

Roles and responsibilities

• IFC’s web team, part of the Corporate Communications Unit, is responsible for the quality and relevance of IFC’s corporate website, ensuring its content is aligned with IFC’s Digital strategy and presented in the most engaging way, offering the best user experience, and upholding the highest technical standards. The chosen candidate will also provide support and guidance, ensuring the IFC.org website is providing a smooth journey to users and reflects the most modern digital trends.
• We are looking for a candidate who is passionate and inspired by the possibilities of the web, and who wants to leave a mark on IFC’s online presence. We seek a candidate who is creative and strategic, and who cherishes teamwork, advanced planning, and clear reporting and analysis. This is a unique opportunity to work at the heart of an international organization’s efforts to leverage the power of the web to accomplish its mission of creating opportunities where they are needed most.

The chosen candidate will be expected to:

• Work closely with the Web Content Editor and Web Communications Officer in the formulation and the implementation of IFC’s web strategy.
• Maintain IFC’s industry and thematic website sections on IFC.org, aligning content and appearance with corporate standards.
• Support the visual identity development for industry and cross-cutting initiatives (examples include Utilities for Climate (U4C), Digital initiatives (such as D4TEP and IFC ScaleX), and accompanying marketing materials.
• Manage Publications and Marketing design across industry and thematic teams.
• Provide regular feedback and guidance to colleagues (editors and producers) working in thematic and regional areas.
• Assist in the management of an online editorial calendar and the coordination of IFC’s Web Producers Team.
• Align digital marketing initiatives with key objectives and priorities, gain real time insights into audience behavior and leverage insights to deliver relevant online audience experiences.
• Employ all available web tools and data-tracking instruments to measure the performance of the website and to analyze and report on it effectively.
• Assist in the implementation of IFC’s SEO strategy. Including supporting keyword research, training colleagues, and optimizing web content for search engines.
• Improve the quality and potential impact of IFC.org’s presence, including its accessibility and usability, its credibility and trustworthiness.
• Act as a source of web expertise for IFC staff on the latest trends and best practices.

Selection Criteria

• Master’s degree in Communications, Online Marketing, Digital Media, or related fields with at least five years of professional experience in graphic design (web and print) and web content management and publishing.
• Big picture thinker with strong interpersonal and problem-solving skills while effectively maintaining a pulse on details.
• Solid conceptual, research and analytical skills, with an ability to think strategically and rapidly synthesize information from varied sources into concise conclusions and recommendations.
• Ability to work under stress and to juggle multiple tasks on tight deadlines.
• Proficiency with content management systems, Adobe Creative Suite, other digital communications tools, and social media.
• Solid understanding of the digital communications landscape, including trends in social media and web platforms. Clear command of leading-edge communications, measurement, and analytics tools.
• Expert knowledge and experience in graphic design using Adobe Creative Cloud and Canva.
• Expertise in designing publications, and other print collateral.
• Excellent knowledge and experience of event branding and on-site signage.
• Excellent English skills/ write and edit messages in a clear, concise, and web-friendly style.
• Understanding of digital marketing such as social media algorithms, audience engagement, SEO and SEM.
• Strong diplomatic, interpersonal, and teamwork skills.

Source: https://worldbankgroup.csod.com/ats/careersite/JobDetails.aspx?id=27328&site=1