At KCH Transportation, you’ll have the opportunity to drive impactful email campaigns that fuel lead generation and business growth within a dynamic logistics environment. You’ll work alongside a collaborative team, leveraging Salesforce and innovative marketing strategies to shape the future of our customer outreach efforts.Essential Duties and Responsibilities:
Campaign Development: Design and implement email marketing campaigns, including promotional, transactional, and automated campaigns that resonate with our target audience.
Copywriting: Create compelling and persuasive email copy that clearly communicates our value proposition, engages recipients, and encourages action. Tailor messaging to different audience segments to improve relevance.
Audience Segmentation: Analyze customer data to create targeted email lists and segments to ensure relevant messaging.
Content Creation: Collaborate with the content team to develop email graphics and layouts that align with brand guidelines, ensuring a cohesive and visually appealing presentation.
Performance Analysis: Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement and optimize future campaigns.
A/B Testing: Conduct A/B testing on subject lines, content, and send times to enhance email performance and engagement.
Compliance: Ensure all email campaigns comply with industry regulations and best practices, including GDPR and CAN-SPAM.
Collaboration: Work with cross-functional teams, including sales, customer service, and logistics, to gather insights and feedback that inform email strategy.
Database Management: Maintain and update the email marketing database to ensure data accuracy and optimize segmentation efforts.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in email marketing, preferably within the logistics or B2B sector.
Proven experience in copywriting, with a strong portfolio showcasing your ability to craft engaging marketing content.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce) and marketing automation tools.
Strong analytical skills with experience in data interpretation and reporting.
Excellent written and verbal communication skills.
Knowledge of HTML/CSS for email templates is a plus.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Familiarity with CRM systems and data management practices.
Expected salary
Location
Brentwood, Essex
Job date
Sun, 06 Oct 2024 06:32:47 GMT
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