Fund Raising Specialist

tendersglobal.net

Job Description

The Fundraising Specialist (Digital Strategist) role sits within the Digital Fundraising Team. The incumbent’s key goal is to support UNICEF markets to maximize fundraising revenues through our Digital channels. This will be done by collaborating with markets, understanding their capabilities and challenges, and providing strategic advice with follow-up on the implementation of projects, technologies, and strategic support initiatives.
Deliver the Fundraising Digital Revenue Strategy by:

Participating in the global Digital Strategic planning process and work plans.
Understanding the local organization goals, local digital capabilities, opportunities, and challenges while supporting the markets to grow their digital fundraising results.
Implementing the Digital Revenue Strategy, monitoring feedback from the markets, and supporting continuous improvements to market digital revenue-driving capabilities.
Act as the digital fundraising expert and account manager for UNICEF Regional offices, National Committees, and Country Offices, providing recommendations on achieving long-term growth.

Coordinate omnichannel digital support to improve fundraising performance by:

Enabling the growth of digital capabilities within markets, in areas such as data capture, web analytics, performance marketing and content creation, A/B testing, CRO, customer journeys, and marketing automation.
Coordinating with markets and content teams to optimize digital campaigns (website, media advertising, and email marketing).
Leveraging digital capabilities in support of cross-channel revenue opportunities such as telemarketing, face-to-face fundraising, DRTV, telethons, and other fundraising opportunities.
Supporting work with corporate partners that can allow and/or accelerate supporter engagement and fundraising.

Promote the importance of data capture and analytics, with continuous optimization of results by:

Promoting standards of digital and data tracking capabilities within markets.
Providing strategic support on digital analytics, attribution models, A/B testing solutions, and working with global and local agencies where appropriate.
Providing input for ongoing optimization of results.
Advocating for market support within PFP, UNICEF offices, and ICT for strategic projects where necessary.

Support the Digital Talent and Knowledge Management Strategy by:

Actively participating in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
Leveraging Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
Promoting the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results.

Inspire and enable fundraising innovation by:

Providing clear guidance on digital revenue strategy to achieve Fundraising results.
Being aware of and promoting the visibility of fundraising innovations across the industry.
Supporting testing of marketing innovations with key markets to pilot new techniques and technologies, rolling out learnings and sharing knowledge globally.

To qualify as a champion for every child you will have…
Education:

An Advanced University degree in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, or another relevant technical field.
Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset:

Experience:

A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
Proven success in delivering successful digital marketing programs with demonstrated financial results, is an asset.
Solid understanding and experience in integrating digital with offline campaigns (e.g., DRTV, telethons, etc.) to maximize donor revenue, is an asset.
Experience in planning digital activity across a large organization, including running and planning workshops with cross-organizational stakeholders, is an asset.
Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is an asset.
Experience conducting audience research and insight projects is an asset.
Experience working on analytics, digital attribution, and campaign tracking projects is an asset.
Experience of working in an Agile environment will be an asset.

Language requirement:

Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/567930

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Fund Raising Specialist

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