Fund Raising Specialist

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Description

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• Develop an approach to global journeys that scales sustainably to provide donor experiences that improve value throughout the lifetime of donor support.
• Work in partnership with key Individual Giving teams and Marketing Cloud resources such as the SES team to ensure journeys are making full use of the capabilities of UNICEF marketing technology.
• Enable IG teams to make data-informed and insights-based decisions across the full donor journey including continuous monitoring and evolution of donor engagement touchpoints and metrics.

• Work with market focal points to define key challenges and solutions for local markets in delivering excellence in donor experience and growth.
• Develop pilot programs to test new approaches to donor journeys among local UNICEF offices, with a focus on how those tests can be scaled to other offices.

• Develop a strategy for support detailing where the global team can add most value, and what aspects of journeys should remain the responsibility of local offices.
• Outline plans to engage with Marketing Cloud community at UNICEF and utilize this to advise on topics such as analysis, measurement, managing scale and other relevant topics for countries.

• Coordinate development of the Marketing Cloud with colleagues in Digital Delivery, ensuring user requirements are well articulated, and based on both a clear donor need and business impact.
• Ensure the secure data transfer of leads to National Committees and country offices where appropriate.

• Due to the nature of this post, many ad-hoc tasks and projects may be assigned to the incumbent. Provides backup for the Fundraising Manager as required.

• An Advanced University degree is required in one of the following fields: Marketing, Social Science, Communication, Fundraising, Business Administration, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

• A minimum of 5 years of progressively responsible professional work experience in omnichannel marketing journeys is required.
• Excellent writing, interpersonal and presentation skills are required.
• Experience with website traffic tracking/analysis and user interface analysis required.
• Experience and demonstrable knowledge of Marketing Cloud and analytics platforms is required.
• Experience with the UN system is an asset.

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset

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