Fund Raising Specialist (Paid Media), P-3, TA (364 days), post # 127710, IG, PFP, LACRO, Panama

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing the Digital Revenue Strategy to Inspire, Collaborate, and Enable markets to improve their digital fundraising results.

The vision: become the largest and most successful non-profit digital fundraising program in the world. The overall objective of the Digital Revenue Strategy is to increase donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons, etc. This is enabled by a strong understanding of our audiences and the audience’s journey across these channels, both offline and online.

For every child, a Champion

As a Digital Paid Media Specialist, the successful candidate will focus on driving performance marketing and digital advertising operations on respective paid media channels (Facebook, Twitter Tiktok, Instagram and Google, Bing, and YouTube), primarily focused on Paid Social, Paid search and programmatic display, but also exposed to mobile DSP, video DSP, and direct publisher (direct buys or affiliate marketing-based buying), providing digital advertising consultancy across paid media channels (Meta and Google ads).

How can you make a difference?

Advise on Paid Media Campaigns to achieve P&L business goals across regional markets in Latin America:

• Markets to be decided based on business goals and opportunities.
• Primary paid channels include Google and meta-ads.
• Scope of work could include areas related to Ad account setup, account whitelisting, campaign setup, media buys, Ad account optimization, campaign budget optimization, event optimization, audience lists, always-on campaigns, split tests, use of correct naming conventions, budgeting, reporting, quality and sanity checks, pixel management, ensuring channel best practices, and other strategic, tactical and execution details.

Share Media Plan based on historical Insights:

• Analyze media performance data at the campaign, ad set, and creative level, audience, auction, and business insights to develop media plan.
• Media plans to include proposed budgets, estimated conversions, and income.

 Share Audit reports based on channel review:

• Review and communicate the competitive landscape in the identified markets using 3rd party tools including but not limited to FB Ads library, FB Insights, Google trends, Auction Insights, Similar web, Meta, and Google Ads Manager.
• Audit reports must include a review of campaign structure, audience, budget split and optimization tactics.

Share AB test recommendations:

• Stay up to date with new Meta and Google ads trends and AB test flagship and/or beta products for strategic ad accounts and campaigns.
• AB test recommendations must include media, website, analytics, and creative optimization recommendations to enhance the campaign’s performance.

DELIVERABLES:

The Fundraising Paid Media Specialist will work closely with the Country Focal Point and Regional squads to provide digital advertising expertise across digital media channels, predominantly Meta and Google ads. The successful candidate will support the launch & optimization of Paid Media Campaigns, achieving business goals across the required regional markets. They will prepare and deliver Media Plans based on historical Insights and prepare and deliver Audit reports based on channel reviews & AB test recommendations on a weekly, monthly, and Quarterly basis, per market or as required.

Expected outputs: 

• Digital paid media strategy and Media plan per market: must include proposed spends, estimated conversions, and income based on historical learnings.
• Audit report per market: must include review across campaign structure, audience, budget split, and optimization tactics.
• AB test recommendations per market: must include the proposed AB tests to be conducted on paid-media channels (Meta, Google and more).

 Estimated Duration of the contract

• 364 days

Reporting To:

• The Fundraising Manager (Media Activation).

Working Place:

• Panama.

 To qualify as a champion for every child you will have…

Education:

• An advanced university degree in one of the following fields is required: Marketing, Digital Marketing, e-commerce, Communications, Business Management, Engineering, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of 5 years of relevant professional experience in paid media performance marketing, and digital fundraising or digital marketing, with a special focus on delivering business performance at scale is required.
• Proven experience is required in paid social (Meta) and paid search (Google) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns is required.
• Experience in managing long-term and multiple projects simultaneously across 2 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter) is an asset.
• Hands-on experience of working with Google Analytics 4 is required.
• Familiarity with enterprise management platforms such as Google Analytics 360, SA 360, DV 360, Google Tag Manager, and Double Click (Campaign Manager 360) is an asset.
• UN/UNICEF experience is an asset.

Language requirements:

• Fluency in English and Spanish is required. Knowledge of another official UN language (Arabic, Chinese, French, or Russian,) or a local language is an asset.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. 

Remarks:

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be cancelled.

UNICEF also adheres to strict child safeguarding principles. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.