Fundraising Officer (Digital) Fixed Term Appointment P2- ECARO O/P Istanbul, Turkiye ECA24111

The partnerships section in UNICEF ECARO is looking for a motivated Fundraising Officer (Digital) P2 FT, who, under the supervision of the Fundraising Specialist P3, will be responsible for the Digital Marketing Acquisition channel for all Cluster countries, providing technical input and recommendations, planning, implementing, monitoring and evaluating digital fundraising strategies to acquire new quality individual donors with great focus on pledge (monthly giving) but also growing cash donations (single givers), building a solid, stable and growing donor base for all countries at the Cluster. Being under the ECA cluster, the Fundraising Officer (Digital) can also support other countries in the region.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, HOPE

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential without discrimination, bias or favouritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — will not only give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child while supporting nations’ equitable development.

Job organizational context

Under the general supervision of the ECA Cluster Fundraising Specialist (P3) the incumbent will be responsible for the Digital Marketing Acquisition channel for all Cluster countries, providing technical input and recommendations, planning, implementing, monitoring and evaluating digital fundraising strategies to acquire new quality individual donors with great focus on pledge (monthly giving) but also growing cash donations (single givers), building a solid, stable and growing donor base for all countries at the Cluster.

Individual givers are critical for generating regular resources (RR) for the organization and it is a growing area at ECA Cluster. UNICEF seeks to change the world for children through the voices and donations of 200 million people. This will include mobilizing 200 million supporters for children’s rights, of whom 15 million people will donate $1.65 billion annually by 2025.
Our focus will be mainly on regular donations (pledges), with cash appeals a second priority in growing the donor file and, therefore, income.

ECA Cluster is a new and growing region, and Digital Fundraising is the main channel for the current Fundraising strategy for all countries.

Purpose for the job

Working with third party stakeholders (suppliers, consultancies, etc), PFP, internal Communication teams and a growing internal ECA Cluster team, the Digital Fundraising Officer will ensure digital acquisition campaigns are launched on time and budget, as accurately tracked, ensuring donor file is increased resulting in higher and sustainable income (based mainly on pledge income). Digital channel fundraising is implemented ensuring results are dully monitored, targets are met and program is increasingly improving main business and performance KPIs.

The main responsibilities of this position are the creation and implementation of annual plans for digital acquisition, showing strategic abilities to optimize main KPIs, grow Cluster’s donor file across all countries of the Cluster, work collaboratively with Donor Value Maximization to ensure quality donors and optimize LTV, Database Officer to ensure donor and campaign are well tracked and uploaded onto CRM software, PFP and Communication teams in different UNICEF Country Offices to ensure compliant and strong campaigns.

To achieve the desirable results and targets, the professional will assist with the development of the Digital Fundraising strategy and will be in charge to implement it, covering the full spectrum of digital marketing.

The position will be under the general supervision of the ECA Cluster Fundraising Specialist and will work in close collaboration with the Digital team in PFP Geneva.

Being under the ECA cluster, the Fundraising Officer (Digital) can also support other countries in the region.

How can you make a difference? 

Summary of key functions and duties:

DIGITAL STRATEGY

Develop the digital fundraising strategy and annual workplan on a multi-country environment:

• Understand digital opportunities and challenges in the market (all countries at the Cluster), and analyze digital fundraising market trends. Analyze also main competitors.
• Create the digital fundraising strategy for ECA Cluster in line with the Fundraising Strategic Plan.
• Develop digital annual workplans which ensure the strategy is implemented and delivers the expected results.
• Work and manage digital agencies and providers to deliver KPI’s related to the digital strategy and annual workplan

DIGITAL STRATEGY IMPLEMENTATION

Implement digital fundraising strategy and initiatives, including acquisition (pledge, leads, one-offs) and donor retention campaigns to deliver fundraising KPI’s across all digital channels in a multi-country environment:

• Planning, executing and evaluating the investment strategy of the different channels in order to obtain maximum profitability in terms of ROI.
• Plan, execute and evaluate the objectives, strategies and actions in the different digital capture channels: SEO/SEM, Display/Programatic, Social Media, affiliation, database capture actions, others, looking for maximum volume and profitability in terms of ROI.
• Develop and implement a CRO (conversion rate optimization) strategy. Analyze user journey and draw marketing insights to implement.

• Focus on creating work processes that can be routinely tested with measurable results which have quick impact in fundraising income.
• Develop and optimize website, emails, prepare imagery and manage CMS systems
• Develop and implement digital acquisition campaigns
• Develop and implement donor retention campaigns
• Generating A/B testing actions and follow up on results

DIGITAL TEAMS COORDINATION

Develop digital leadership to coordinate and synergize the different fundraising digital efforts (UNICEF teams, suppliers, agencies…)

• Push internal and external teams towards integration, to make sure all channels and teams work towards an aligned and shared objective.
• Ensure internal and global campaigns are implemented, working in close collaboration with Communication teams in all countries.
• Ensure performance and accurate reporting from all external providers (e.g.: digital agency, content creators, designers, etc), suppliers. Follow up, track, monitor and guide on results.
• Liaise with Geneva PFP teams and report back on results
• Ensure continuous reporting and AB tests implementation, creating a test and learn environment within the Digital area across ECA Cluster.

REPORTING

Create dashboards and metrics to follow up on Digital Performance Measurement and find the proper tools to implement

• Define a metrics plan and set performance indicators according to the Fundraising Strategy
• Propose improvements according to results obtained
• Generate and share continuous reporting: monthly, quarterly and annual.
• Develop and maintain dashboards to oversee key digital performance indicators

INFORMATION TECHNOLOGIES

Implement all the required technological solutions to support the digital fundraising strategy while guaranteeing its compliance with the legal requirements.

• Ensure that digital activities and platforms secure data transfer
• Guarantee the fulfilment of legal requirements in all digital activities, short and long-term (GDPR, data management…)
• Provide know-how on the use of ICT and CRM systems

KNOWLEDGE & INNOVATION

Provide up-to-date analysis of digital fundraising best practices, opportunities and trends and innovation, from UNICEF network and external organizations.

• Use innovation to identify new trends on digital transformation and to develop new business models and channels
• Understand how digital-first organizations work and try to apply this principle in UNICEF day to day work
• Use the UNICEF network to apply best-in-class digital learning at ECA Cluster. Analyze best practices and apply learnings
• Input best-in-class learnings and look to implement successful activities from the network and external organizations
• Actively participating in regional conversations to share and learn from other digital specialists.

Impact of Results:

Increase UNICEF ECA Cluster income through donor acquisition and retention campaigns

• Prepare and implement the digital fundraising strategy and annual workplans
• Implement the different digital fundraising initiatives and acquisition campaigns, providing accurate support and guidance on the use of digital channels
• Provide relevant information on digital opportunities and trends to boost acquisition
• Optimize performance with mechanisms and criteria to coordinate, integrate and synergize efforts from all involved digital actors
• Report up-to-date analysis and insights on digital performance
• Secure all digital processes and data
• Apply new trends, opportunities and best practices to boost acquisition

To qualify as an advocate for every child you will have…

Minimum requirements:

[Include the vacancy requirements aligned to the category and level of the position. You can see examples in the branded VA example.]

• Education: University Degree in Marketing, Advertising, Digital Fundraising, or any other additional training in a related field.
• Work Experience: Two (2) year of progressively responsible work experience in marketing or fundraising areas, with specific focus on the following marketing areas: social media, web development, CRM, search marketing, integrated media planning, analytics, and marketing communications. Also knowledge of marketing campaign management processes.
• Skills: Technical areas: specific digital media knowledge, proficiency in the use of search engine algorithms, promotion, content management systems, e-mail broadcasting tools, coding and analytics packages. Experience in marketing automation tools and SEO is also relevant. HTML experience is recommended
• Language Requirements: Fluency in English is required. Another ECA Cluster language is an asset (Russian, Greek, Kazakh, Uzbek)

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of measures to include a more diverse workforce, such as paid parental leave, time off for breastfeeding purposes, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable [Insert candidates from targeted underrepresented groups] are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.