Fundraising Specialist

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Description

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Over the next year, the Individual Giving Team has ambitious income targets, with a strong focus on digital channels and aiming at reaching audiences through digital campaigns across the world with relevant creative propositions and offers. To achieve this, the Individual Giving (IG) unit at PFP, Geneva is looking for a Digital Content Specialist to support fundraising offices, in particular Latin America, with planning, developing and measuring impactful digital creative campaigns, propositions, and fundraising products.

This could involve providing creative leadership in digital space, developing audience centric creative packages with agencies, delivering workshops, webinars and bootcamps for capacity building and; providing direct support to fundraising offices.

In close collaboration and consultation with other members of the Individual Giving team, Regional Support Centre teams and other key internal stakeholders and based on clear audience and data insights, this role will be responsible for identifying and then delivering on key fundraising content opportunities and gaps by leading, supporting and facilitating content capacity (particularly in digital), giving strategic advice and guidance and developing creative propositions and assets.

Main Tasks

Under the direct supervision of the Fundraising Manager (Fundraising and Marketing Services Team-FMS) and in close collaboration with other key stakeholders in Individual Giving team in LAC Regional Office and Geneva, the Fundraising (Digital) Content Specialist will perform the following tasks: 

Deliver on pre-defined opportunities of growth for our LAC markets:

• Based on data findings (like market performance reports, paid media reports, Rich Data Metrics reports, peer review reports etc) and audience insights (global and/or market audience segmentation/research studies, secondary research, reports from UNICEF Market Knowledge team etc) and in collaboration with the regional and global teams, clearly map out actions to to deliver to opportunities for and barriers to growth, in particular on digital
• Aligned with overall IG goals, help markets adopt strategic shifts for higher volume and better quality of income.
• Work closely with internal stakeholders on digital growth hacking projects like Accelerate Acquisition, Accelerate Retention, new models of donor journey etc. This requires a really strong understanding of digital paid media, marketing platforms like Marketing Cloud, digital marketing platforms like Google and Meta and much more.
• Support markets in developing a digital content strategy to plan, develop and measure content (at scale) for their fundraising strategies.
• Support markets in launching and/or optimising Paddington Postcards programme and other products.

Create a strong pipeline of content for digital acquisition and donor journeys for the region

• Develop insight based effective creative propositions and assets for digital platforms and donor journeys, with the use of AI tools (as approved by UNICEF) and with external agencies and creative resources.
• Make recommendations to markets on their creative approaches, based on performance and updated guidance from Google and Meta.
• In partnership with other IG teams as well as communications, advocacy and programmes teams, develop at least 2 new creative products for specific audience segments/motivations.
• Enable collaboration with other parts of the house (like the communications, advocacy and programme colleagues) for content gathering and integrated campaigns (organic, paid, earned channels).

Plan and deliver actions for developing skills and capabilities in markets

• Deliver content bootcamp and workshop for capacity building for the markets in the region.
• Support the team in developing a global digital content playbook and then creating a version relevant for the region.
• Support the team developing a content dashboard.
• Support the team in finding new digital creative agencies-globally, regionally and locally.
• Develop case studies of successful digital creative approaches in markets for sharing between markets.
• Create and nurture the community of practice for content specialists.

Provide creative leadership during emergencies:

• Actively participate and support global creative work during sudden onset emergencies as well as provide direct support to markets during emergencies.

Effectively follow IG Agile ways of working to develop and deliver solutions.

• Work as part of a multi-functional PLM team within IG to deliver solutions to the LAC markets.
• Fully adopt market-centric Agile ways of working.

DELIVERABLES:

• A clear support plan for key markets based on the regional and IG fundraising Strategies delivered within the first 2 months.
• Direct support provided to markets as per the above plan: Ongoing.
• Provided content support to all Accelerate Acquisition (AA) projects in the region: as per the AA roadmap
• Strong relationship established with regional and national communications teams to enable ongoing, effective collaboration: ongoing.
• Integrated campaign planned, delivered in collaboration with communications teams in at least 1 market: Q2-Q3 2025.
• Creative performance measurement matric developed and shared with markets: Q1 2025.
• Content Bootcamp planned and delivered to build capabilities of the teams in the region: Q2, 2025.
• Monthly performance reports delivered to the reporting Manager: Monthly.
• Developed and delivered a pipeline of fundraising content assets for markets: ongoing.
• Fundraising Content community nurtured and empowered through regular meetings, sharing of base practices: Monthly catch-ups.
• Supported markets during sudden onset emergency activations: as needed
• Squad rituals, meetings attended as per Agile ways of working: ongoing
• LTA established to get digital creative agencies, editing studios on a roster for use by Regional Support Centre as well as markets in the region: Q1 2025
• Support to the regional team provided, over and above the above deliverables: As needed
• Support provided to the IG team in Geneva for at least 2 key global projects: as needed

To qualify as a Champion for every child you will have…

Education:

• An advanced university degree in one of the following fields is required: Marketing, Communication, Advertising, Management, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with 2 additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

 Experience:

• A minimum of five years of relevant professional experience in content planning and development for digital platforms, is required.
• Direct experience in planning and implementing digital campaigns required.
• Knowledge and experience in using content creation tools and digital marketing platforms like Marketing Cloud is required.
• Reporting on digital content performance is required.
• Experience working in the South American context is an asset.
• UNICEF/UN experience is an asset.
• Fundraising experience is an asset.
• Understanding donor journeys is an asset.

Language requirements:

• Fluency in English and Spanish is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) or a local language is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/575300

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