Fundraising Specialist

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Description

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• Make recommendation and decisions on donor retention and business intelligence strategies, planning, implementation and evaluation.
• Maintain or set-up new processes to facilitate efficient operation in payment processing, thorough data analysis, risk identification and fast resolution of donor related challenges.
• Identify and share supporter insights based on donor behaviour and data with individual fund-raising colleagues to shape donor retention projects and design donor journeys together.
• Motivate and support the team working on this portfolio and coordinate with both internal stakeholders and external partners.

• Lead the donor experience hub, consisting of donation processing, donor care and business intelligence teams, who support primarily the individual giving team and occasionally a wider PFP department.
• Provide strategic direction, coordination, development and implementation of retention and business intelligence activities within the country office in order to optimize fundraising and revenue potential and meet income targets. A key focus will be onoptimizing and developing pledge retention and life time value (LTV), minimizing attrition and ensuring excellent donor care (customer support). Compile and analyze relevant data from the individual donors performance to share with the IFR team to use in the strategic planning.
• Help develop an annual work plan and budget for retention related campaigns: donor care (donor saving) and value max (upgrade) activities. Monitor and facilitate the implementation of fundraising strategies, work-plans and donor reporting and analysis to achieve targets, focusing on developing the loyalty of individual donors as well as ensuring the increase of their time life value.
• Develop and oversee internal and external suppliers and partners (agencies, suppliers’ banks etc.) to ensure that processes are streamlined, effective and assisting the overall aim to grow income and to promote excellence in briefings and campaigns to the satisfaction of internal and external parties thereby protecting and promoting the UNICEF brand.
• Help lead the donor care teams in coordination with the relevant team leaders (internal and/or external) to ensure UNICEF donors receive the higher standards of customer service. Serve as a champion of donors and bring the voice of customer to the rest of the organization by genuinely listening to and learning from donors’ feedback.
• Plan, monitor and report on all relevant aspects of efficient donation processing, excellent donor care, and insight analysis, and submit relevant reports in high quality and within agreed deadlines to IFR colleagues, senior management, regional office, or headquarters.
• Be aware of all data protection legislation and self-regulatory codes of practice relating to advertising, direct marketing, fundraising and data protection ensuring digital media project compliance.
• Keep up to date with PFP individual donor guidelines and best practice to ensure all global best practice and regional key learnings are utilized where relevant in donor retention and value maximization.

• Advanced university degree* in marketing, business administration or economics. Training in marketing practices (required)
• Five years of progressively responsible experience in customer experience (CX), sales, marketing, staff management and budget control (required)
• Experience managing a team (required)
• Experience in strategic analysis and providing business-solutions (required)
• Proven track record with modern CRM solutions (desirable – for example, Salesforce).
• Extensive experience in data analysis and reporting (desirable).

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