A B2B financial services provider is seeking a Growth Marketing Executive to execute on and offline acquisition & retention campaigns for a key business unit.Responsibilities:
Work in partnership with your stakeholders to understand their requirements and challenges, and devise comprehensive marketing strategies for both brands to help drive their organic growth
Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation
Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities
Work closely with external digital agency to monitor and manage PPC campaigns
Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy
With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way
Manage your brands’ marketing budgets and demonstrate clear ROI against activity
Identify and implement new marketing trends, techniques and opportunities
Requirements:
Marketing experience within the financial services / insurance sector would be highly advantageous
Experience implementing and managing B2B marketing strategies and campaigns
Strong digital marketing capability, including paid social & display as well as SEO and PPC
Experience in building and managing multi-channel marketing campaigns including, but not limited to, content creation, email marketing, print and digital advertising, social media, influencer/introducer partnerships, and events
Proficient with analytical tools and measurement of ROI
Experience of owning and leading marketing projects from scratch
£35-45,000 + Benefits –
Expected salary
£35000 – 45000 per year
Location
London
Job date
Sat, 30 Mar 2024 02:27:51 GMT
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