Head of Brand and Marketing

• Make a difference to young people by joining a leading, well-recognised and trusted national youth mental health organisation
• Lead a dynamic new national brand and marketing agenda and strategy, and grow the reach, understanding and impact of vital headspace services for young people
• Full-time permanent position in a hybrid environment based in Melbourne

Who is headspace National Youth Mental Health Foundation?

headspace is the leading youth mental health organisation in Australia. Recognised nationally, headspace helps thousands of young people, and their family and friends, access vital support online, over the phone, in schools and through our headspace centres in over 160 communities across Australia. To learn more about headspace and the services we offer, visit headspace.org.au.

About the role

This senior position will:

• Lead the development, implementation and ongoing evaluation of the headspace brand and marketing strategy and its integration across the enterprise and throughout the headspace centre network.
• Anchor all brand and marketing initiatives in the needs of young people, regardless of headspace service lines and channels.
• Create and embed an innovative new content and social strategy, leveraging digital channels and our rich array of impact stories, to drive engagement with young people and their families.
• Embed CX rigour and breadth into decision making and design.
• Build organisational understanding and buy-in of long-term brand building and drive a coherent and compelling brand strategy spanning all headspace products and services and all stakeholder groups including B2C, B2B and B2G.
• Build an optimised digital marketing strategy and use data and insights to drive an improved personalised end-to-end customer experience across all key touchpoints.
• Provide market / customer / competitor analysis and interpretation.
• Oversee the establishment and management of a high-performing, efficient and cost-effective panel of marketing and brand vendors.
• Oversee the Brand & Marketing divisional budget, expenditure, and financial reporting.
• Build and mentor a high-performing brand and marketing team.

Who we’re looking for

headspace is seeking an experienced leader with:

• Minimum 10 years’ experience in brand and/or marketing roles, with demonstrated management experience and a history of driving commercial growth and enhanced brand health.
• Proven ability to create and implement multifaceted brand and marketing strategies, perform in a fast-paced environment and provide clear reporting on ROI.
• Advanced understanding of digital marketing and the use of digital platforms in delivering effective marketing programs and optimised customer experiences.
• Exceptional communication skills and stakeholder management – you will be a skilled and confident communicator able to influence and collaborate with diverse stakeholders across Australia.
• Strong analytical and problem-solving and decision-making skills, with sound judgement and the ability to distil information into actionable insights and recommendations.
• Exceptional people management capability and experience.
• Ability to think creatively and develop innovative solutions to problems.

What’s on offer

• The opportunity to make a difference to the lives of young people across Australia.
• Excellent salary packaging up to the maximum amount ($15,900) – For more information on salary packaging, please refer to: https://www.smartsalary.com.au/.
• Hybrid work environment where you can work from home and in the Melbourne CBD office.
• Professional development opportunities.
• A focus on wellbeing and a commitment to diversity.

How to Apply

• Click on ‘Apply Now’ to view the position description, and to complete your application.
• Your application must include a resume and cover letter telling us why you are the best candidate for the role considering the Key Responsibilities found in the position description.

To be eligible for this position you must

• Have the right to live and work in Australia.
• Hold a current Working with Children Check (WWCC) in your home State / Territory.
• Satisfactorily undergo a headspace Police Check.

headspace is committed to being a child safe and child friendly organisation that recognises, respects and promotes the rights of children, young and vulnerable people.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply for this role and all current vacancies.