Head of Digital Marketing

Job title:

Head of Digital Marketing

Company

Marie Curie Cancer Care

Job description

Job Description:Marie Curie is the UK’s leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness they’re likely to die from.We want a different society than the one we live in now. Our mission for the next five years is to close the gap in the number of people missing out on what they need at the end-of-life, through 3 ways:

• Growing and transforming our direct care and support
• Delivering more practical information and support
• Leading in shaping the end-of-life experience

This is a senior role within our Income, Innovation and Engagement directorate. A highly ambitious and professional team who are working to grow income and strengthen our voice across the UK, as the leading end of life care charity in the UK.Your role in our mission…As the team deliver an ambitious 5-year plan aimed at increasing share of voice, audience and income, you will play a vital role as you lead on the digital marketing strategy and oversee implementation to acquire and retain supporter audiences across the Marie Curie product portfolio.You will manage a team of Digital Marketing Specialists within the Marketing and Communications team as well as working closely with colleagues across the organisation – including Fundraising, Retail, Caring Services, Information and Support, Technology and Transformation and CRM.You will create and lead digital marketing initiatives for growth across all digital platforms, leading on developing and implementing Marie Curie’s overall digital marketing strategy across social media, email and our website to drive brand recognition, donations, community engagement, service awareness and other ways to support (such as shopping or campaigning) alongside managing the day to day for email marketing, social media (organic and paid), website content, SEO and paid search.You will set the strategy for ‘always on’ digital acquisition and conversion activity – targeting key opportunities and acting with agility to reposition budget and take full advantage of any opportunities across digital quickly and effectively.You will leverage our new brand to test creative approaches to understand what resonates with prioritised audiences. You will build a test and learn plan and execute this to ensure that Marie Curie truly understands what works and what doesn’t across all digital channels. Crucially, you will be responsible for working with product owners in Fundraising on digital service delivery to grow and develop relationships with supporters and hit financial targets.Key Criteria:

• Proven digital expertise, with a strong understanding of best practice in marketing activations and communications and experience of drawing up digital marketing strategies across a complex product portfolio.

• Demonstrable track record in in delivering marketing results in a user focused environment. With confidence in working to robust KPIs and key analytics to demonstrate progress in revenue, audience and engagement and digital campaign results so that teams can learn from tests and results.

• Ability to digest complex data, extract key insights to inform strategies and campaigns and turn findings into clear actions is important, as are strong project and campaign management skills.

• A highly effective communicator with the ability to manage stakeholder expectations, you are skilled in managing and leading others to develop testing plans and optimise campaigns.

• Adept at collaborating across teams, keeping ahead of emerging trends and horizon scanning and highly motivated by the prospect of working in an innovative team to improve the digital offering at Marie Curie.

Please see the full job descriptionContract: Permanent
Salary: c65k dependent on skills, knowledge and experience.
Location: London/Hybrid. You will be expected to work in our office in Embassy Gardens twice a week.Application & Interview Process

• As part of your online application you will be asked for a CV and covering letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.

• Close date for applications: Tuesday 23rd July

Benefits you’ll LOVE:

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.
We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.We’re happy to accommodate any requests for reasonable adjustments. Please email any requests to recruitment@mariecurie.org.uk

Expected salary

Location

United Kingdom

Job date

Wed, 10 Jul 2024 23:07:05 GMT

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