Head of Marketing and Fundraising, Pratham USA

Position Title: Head of Marketing and
Fundraising 

Reports to: Chief Executive Officer

Position: Full-Time, Exempt

Location: This is a remote/virtual role with a
preference for someone in any of the following locations: New York,
New Jersey, Houston, Dallas, San Francisco/Bay Area, Los
Angeles/Southern California

Travel: A minimum of ten percent travel within
the US or UK is required

Salary: $200,000 – $250,000 with comprehensive
benefits and generous PTO

About Pratham

Established in 1995 to provide education to children in Mumbai
slums, Pratham (which means “first” in Sanskrit) is now one of the
largest and most successful non-governmental education
organizations in India. Working in collaboration with governments,
communities, parents, teachers, and volunteers, we focus on
innovative interventions to address gaps in the education system.
The clarity of our mission—“every child in school and learning
well”—drives our focus to make an impact on the lives of India’s
children and extends from our leadership to our team in the
field.

With operations in 21 of India’s 29 states, Pratham reaches
millions of children and youth each year, from Kashmir to Tamil
Nadu. Our methods have also spread beyond India’s borders through
ASER (Annual Status of Education Report), India’s largest
citizen-led assessment which has inspired parallel assessments of
children’s learning in fourteen countries across the
world. 

Develop Innovative Programs – Pratham uses
outcome-driven programs that reconfigure teaching methodologies and
challenge ineffective learning mechanisms. Our strategies focus on
results, accountability, and continuous learning and
improvement. 

Build Scalable Models – Pratham’s low-cost
learning models are rigorously tested and evaluated so they can be
easily replicated on a larger scale to provide quality education to
every child.

Advocate Change – Pratham’s willingness to take
risks, adapt to changing circumstances, and look beyond our
programs gives us the leverage to create broader change. We amplify
our impact by freely sharing information with other nonprofits and
using our findings to advocate for large-scale policy changes.

Inspire Action – We engage parents, teachers,
and the government to make learning a community effort. Local
volunteers are vetted, trained, and monitored to help implement
learning interventions at the grassroots level using Pratham’s
high-quality teaching materials.

Pratham USA is an organization that relies on the dedication and
efforts of volunteers, operating through 13 chapters spread across
the United States. These chapters actively promote awareness and
gather financial support for our on-the-ground initiatives. By
receiving a prestigious four-star rating, the highest achievable,
from Charity Navigator, Pratham USA is positioned within the top 3%
of all nonprofit organizations in the nation. This achievement is a
testament to our responsible financial practices, unwavering
commitment to accountability, and transparent operations.

The Role

The role of the Head of Marketing and Fundraising stands as a
pivotal force within the esteemed Pratham USA senior leadership
team, reporting directly to the CEO. This role carries the profound
responsibility of fostering the expansion, sustainability, and
diversification of Pratham’s mid-level and retail donors – a group
that contributes nearly half of Pratham USA’s annual revenues and
holds immense potential for further growth.

In this influential position, you will be entrusted with guiding
and overseeing Pratham’s core fundraising endeavors involving
mid-level and retail donors (those contributing under $10,000).
Your mission is to lead these efforts with a visionary approach,
utilizing integrated marketing strategies to propel revenue growth.
Working in close collaboration with Regional Managers, Associates,
the Head of Marketing/Communications, and the Head of Fundraising
Operations, you will play a central role in a synergistic team
effort.

As the Head of Marketing and Fundraising, your influence will
extend to key areas, including Major Accounts encompassing Major
Gifts, Corporate, and Institutional sectors. This collaborative
journey will also benefit from the active involvement and
professional support of several members of the PUSA National Board
of Directors. Moreover, you will have the opportunity to tap into
the vast network of volunteers, engaging their talents to amplify
the impact of your initiatives.

Embrace this transformative role as a catalyst for positive
change, as you inspire and mobilize a collective force towards the
shared vision of advancing Pratham’s mission. Your leadership will
not only shape the trajectory of fundraising and marketing efforts
but will also contribute significantly to the overarching success
and impact of Pratham USA’s vital initiatives.

Responsibilities

Fundraising Strategy and Oversight:

Lead and take accountability for
Pratham’s fundraising efforts targeting mid-level and retail
donors, with an initial annual goal of approximately $18M and
expectations of sustainable growth.
Develop and supervise a comprehensive
fundraising strategy and 12-18-month operating plans to enable
Pratham USA’s growth and diversify funding from individual donors
contributing $10,000 and below annually.

Collaboration and Campaign Development:

Collaborate with the
Marketing/Communications team, the India/Global Programs Team, and
select individuals from the Philanthropy Team to refine and develop
fundraising approaches, programs, products, and campaigns.
Leverage AI and other tools to
efficiently expand reach, increase the mid-level donor base,
strengthen relationships with current supporters, and drive revenue
growth.

Systems Alignment and Data Management:

Work with philanthropy and
marketing/communications colleagues to articulate various donor
journeys and align systems with the organization’s ability to
engage and grow relationships with individual donors.
Partner with the Head of Fundraising
Operations to lead the development of Pratham’s data trends and
structure. Recommend new ways to gather, capture, and report data
aligned with the fundraising strategy.

Regional and Team Support:

Collaborate with the Head of
Fundraising Operations to support regional managers and associates.
Ensure effective use of donor cultivation tools, and CRM/donor
tracking system (Salesforce), and guide successful execution of
fundraising strategies.

Major Gifts and Board Relationships:

Collaborate with the Head of Major
Gifts to oversee strategies that leverage chapter and national
board relationships effectively.
Scale the impact of personal
outreach, grow the mid-level portfolio of donors, and elevate
donors to major donor status.

Reporting and Portfolio Management:

Work with the CEO and senior team
members to regularly report on fundraising strategy and performance
to the PUSA board of directors.
May directly manage a portfolio of
donors.

Team Leadership and Structure:

Direct reports include marketing,
communications, digital, events, and philanthropy operations teams
(10-12 people).
May include Regional Fundraising
teams (12-14 people, TBD based on candidate profile and discussions
with CEO and Team).
The role requires leading and
managing across various cross-functional teams.

Knowledge, Skills, and Expertise

Understanding and Passion:

Demonstrate deep understanding of
Pratham USA’s donor base, chapter model, and fundraising
strategies, along with broader market awareness.
Express a genuine passion for and
comprehension of Pratham’s mission.

Expertise and Success:

Showcase expertise and success with a
minimum of 12 years in fundraising, sales/marketing (especially
digital marketing), or revenue generation strategies.
Highlight a successful track record
managing integrated fundraising campaigns, exceeding $10M in goals,
across various channels.

Marketing Leadership:

Illustrate experience in marketing
leadership, including branding, digital marketing, event marketing,
and social media.
Demonstrate leadership or comfort
with AI and innovations for effective marketing, communication, and
operations.

Team Leadership and Management:

Show experience in leading remote
teams across time zones, evaluating and hiring marketing
professionals.
Emphasize familiarity with
international development fundraising context as an asset.
Highlight management experience,
motivating, leading, and setting objectives for staff.

Data Usage and Systems:

Emphasize a deep understanding of
data usage and management systems for building a robust marketing
engine.
Illustrate the ability to review
systems, processes, and tools for efficiency and
effectiveness.

Sales/Fundraising Leadership:

Illustrate experience in
sales/fundraising leadership, including multi-stage processes for
mid-level donors.
Showcase experience in digital
marketing and technology for fundraising/sales as distinct
assets.

Strategy and Goal Achievement:

Demonstrate ability to define and
execute fundraising strategies for a range of donor personas.
Express motivation for achieving
measurable goals personally and within teams.

Collaboration and Leadership Model:

Demonstrate the ability to foster
creativity and professional growth within a shared leadership
model.
Highlight outstanding interpersonal
and communication skills for board, staff, donors, and
constituencies.

Organizational Skills:

Emphasize attention to detail and
effective management of competing priorities.
Express comfort with ambiguity and
change in a growing organization.

Proactive Thinking and Adaptability:

Illustrate proactive, strategic
thinking for individual and collaborative work.
Highlight discretion in handling
sensitive information.

Technology and Tools:

Emphasize comfort and fluidity with
CRM tools, with Salesforce experience being highly desirable.

Board and Volunteer Engagement:

Highlight experience with boards of
directors and highly invested volunteers as highly valued.

Pratham has engaged Charity Search Group to manage the
recruitment process for this position. To apply, kindly
submit your application through the provided link. For
inquiries or accommodation needs during the application process,
please reach out to Angela-Jo Touza Medina at
[email protected] or visit www.charitysearchgroup.com.

Pratham is an Equal Opportunity Employer. We value
a diverse workplace and strongly encourage women, people of color,
LGBTQ+ individuals, people with disabilities, members of ethnic
minorities, foreign-born residents, and veterans to apply.  We
celebrate diversity and are committed to creating an inclusive
environment for all employees.