Head of Marketing Operations

Job title:

Head of Marketing Operations

Company

Atlas Copco

Job description

Our solutions are a key part of most industries – electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.Join us on our journey for a better tomorrow.Head of Marketing Operations RoleAn exciting opportunity to join Edwards Semiconductor (SUN) Division as Head of Marketing Operations, based at Burgess Hill, reporting to Neil Garland, VP, Dry Pumps. The scope of the role will be across all three SUN Business Units supporting Integrated Systems/Abatement and Adjacent Markets. Critical to the role is the setup of world class marketing processes and the embedding of those processes into the decentralized global organization. To make this truly successful, there is a requirement for global travel of at least 15% of the time.Role Purpose

• Own the vision for divisional marketing operational excellence from market and customer data capture through to product commercialisation
• Implement marketing processes and tools to ensure market opportunities and value creation are optimised and realised
• Sponsor the provision of data and analytics to enable intelligent business decision making
• Own the sales development process, driving best practice selling process into the global sales team in conjunction with regional sales leadership
• Act as point of liaison for the other two semiconductor divisions regarding marketing process improvement programs

Main Responsibilities * Create and develop a team to support the key functional deliverables outlined below

• Develop marketing processes and work with the information systems team to implement systems to improve our understanding of customers, their needs and challenges and meet their evolving requirements, driving a world class customer experience. To include:

• Implement and support a product information management solution across the business to give stakeholders self-service access to all the information they need about products
• Development of a global share mapping tool, working with sector management to create a sustained detailed map of our share position at a detailed enough level to drive share gain activity
• Development of tools and process to bring our global customer engagement, global footprint, and significant market share to bear for the benefit of customers seeking guidance from us. Position the business as the global process expert across vacuum, abatement and adjacencies
• Ensure that sales teams have a wide range of competitive and pricing analysis available to maximize every commercial opportunity
• Develop and institutionalise a process for capturing the DMU of our customer base and understand personas to support structured customer engagement
• Any other tools/processes that deliver marketing/sales best practice and a world class customer experience
• Be the primary divisional contact for the global CRM implementation, ensuring that modules and features added are in the best interest of our division and where appropriate adopted for use within the divisional customer facing teams
• Through the sales development manager

• Create and support adherence to a set of global account management templates, ensuring that account planning and account and DMU mapping is undertaken and captured
• Ensure global engagement with the CRM system
• Own the global sales development process developing a global value selling methodology
• Own the sales team development pathway and BLM pathway, developing global sales behaviors and competence
• Through the Marketing Analyst

• Develop reporting for the 3 business unit product management teams that enable better portfolio management
• Support the data needed to analyse business cases
• In conjunction with divisional finance develop a pricing visualization and reporting tool

To be successful, you will need:

• A strong background in strategic marketing in a global technical systems business
• Experience of working in a highly developed marketing environment with a clear view of best practice regarding the execution of tools and processes to support the customer experience
• An experienced driver of change in large complex organisations
• The ability to work in a decentralized organization; good communication, collaboration, networking and influencing skills
• Self-reliance and ability to take initiative.
• A vision for what a world class customer marketing organization and processes look like
• Bachelor’s degree in business or marketing, if the candidate has an engineering degree but can demonstrate significant further education in a marketing discipline they would be considered. Strong relevant experience would be acceptable in lieu of academic/professional qualifications.
• Fluent spoken and written English is essential.

Why Edwards is a great place to workAt Edwards we are proud to be the industry leader in vacuum and abatement, pushing the boundaries of technology to deliver innovative solutions for our customers in the global semiconductor, display and LED sectors. The Edwards legacy is built on the pioneering spirit of our people. For more than 100 years our talented people have put us at the forefront of technology by engineering environments where the world’s innovation can thrive.We want to be a workplace for everyone. At Edwards, part of the Atlas Copco Group, we know that diversity and inclusion are critical to our long-term success. We know that diversity and inclusion helps us to understand our customers’ needs and strengthen employee motivation, productivity, innovation and results. We will continue to invest in our people, celebrating diversity, encouraging individual growth, and making sure Edwards is a place where everybody is proud to work.Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.

Expected salary

Location

United Kingdom

Job date

Sat, 24 Aug 2024 02:16:25 GMT

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