HFHP – Healthy Food, Healthy Planet

Movement(s) Communication Lead

HFHP – Healthy Food, Healthy Planet

United Kingdom or Remote, Europe

About us

Healthy Food Healthy Planet (HFHP) is a pan-European initiative uniting civil society organisations (CSOs) and funders by a shared vision: healthy, just and sustainable food environments. Committed to co-create, connect and co-finance, we are cultivating trust, building new narratives, and cross-pollinating an ecosystem to bolster new collaborations in food environments.

We want to:

• Be the linchpin between health, climate change, biodiversity, animal welfare, labor rights, transitional justice, and other interest groups that target food environments in Europe, and beyond;
• Uplift grassroots leaders and bottom-up initiatives, the true drivers of change within local contexts, to help drive global momentum, starting in Europe;
• Ensure that those most affected by our food system’s inequities are at the forefront of our work;
• Learn from and share openly past and future successes and failures.

We started in 2020, based on a sense of urgency that Europe’s excessive animal-sourced food consumption is harming people and our planet and hence needs to change. In 2021, we co-created with over 150 different voices a HFHP Strategic Framework, embracing a more regenerative, healthy and equitable approach to food environments. The coordination team is made of the Director and the Learning Lead and is supported by The Social Nest, HFHP’s fiscal host based in the UK.

We have a new opportunity for an experienced and skilled communication strategist to join our small team in a newly created role of Movement(s) Communication Lead.

About you

You will be responsible for developing and delivering our movement(s) communication strategy – engaging with internal and external stakeholders – to strengthen the work of Healthy Food Healthy Planet as movement builder and weaver, and to raise its profile and influence with key audiences especially amongst civil society movements and networks and funders. You will be:

• Leading our external communications to promote good framing practice around food systems’ transformation;
• Strengthening our networks and brand through outreach activities, events, webinars, etc.;
• Contributing to the effectiveness of Healthy Food Healthy Planet by ensuring appropriate framing and narratives in its grant making and movement building activities.

You will be part of a small core team working with the Director and the Learning Lead and you will coordinate the work of a pool of specialised consultants currently engaged to deliver on communication-related work packages (website, illustrations and visuals, etc.).

Main duties and responsibilities

Content Development:

• Lead the development of a communication strategy that includes review of framing and narratives used to foster food system transformation;
• Craft and edit content (primarily but not exclusively digital) that focuses on engaging our diverse audiences, sharing compelling narratives, and highlighting the impact of our mission and grant-making;
• Tailor and generate audience-centric content across multiple platforms, encompassing social media, newsletters, visuals, blog articles, etc.;
• Assist the Director in crafting compelling messaging and materials to support fundraising initiatives and the development of the Annual Report;
• Create or coordinate the creation of visual content, such as infographics, videos, and images, to enhance digital and print materials;
• Ensure audience understanding, consistent messaging and visual identity across all communication channels and materials.

Outreach:

• Plan and execute webinars in close coordination with the Learning Lead;
• Assist in the planning and execution of events in close coordination with the Learning Lead and the Director;
• Act as a representative of HFHP at conferences, seminars, community events, and other meetings in coordination with the Director.

Social Media & Website Management:

• Establish and maintain an engaging presence on social media platforms;
• Coordinate the revision of HFHP website and ensure the website’s content remains engaging and current;
• Track key performance indicators on social and website to assess community engagement and overall communication impact.

Your Profile

• At least 7-10 years of experience in movement(s) communications (campaigner, comms strategist, public relations, etc.) with significant experience designing and implementing strategy in support of social change most likely with movements, start-ups and/or campaigning organisations;
• Good understanding of food system’s challenges and the landscape of stakeholders in Europe, especially relating to the role food environments play;
• Demonstrated understanding of movement(s) building and the opportunities of harnessing communication and narratives framing for joint vision and actions;
• Track record identifying new partnership and funding possibilities and opportunities for thought leadership;
• Proficiency incorporating social media and other digital platforms into a comprehensive communications strategy;
• Excellent writing skills in English (a second or third European language is considered an asset);
• Strong presentation and public speaking skills;
• Comfortable with telework and experience with remote team management;
• Adaptable and agile approach to work;
• Self-started and entrepreneurial;
• A spirit of collaboration and a love of engaging in generative thinking;
• A passion for making a difference;
• Desirable – Lived experience of, or evidence of experience helping amplify the voices of, those harmed or marginalised by a highly concentrated, industrialised food system.

What we offer

This is a full-time, home-based role with travels in Europe.

The gross annual salary ranges between 60.000 EUR and 72.000 EUR depending on experience. Possibility of consultancy contracts.

We offer flexible working hours, annual support for well-being initiatives and professional development bonus.

The role is offered as a 1-year contract, with possible extension.

To apply Send (by email) to [email protected].

• your CV;
• a covering letter demonstrating how you meet the requirements (no more than 2 pages);
• Include the job title and your surname “Comms Lead_SURNAME” in the subject of your email.

The deadline for applications is April 30, 2024 at 5 PM CET.

First rounds of interviews will be held online the week of May 20^th. We are only able to inform applicants who are shortlisted for interviews.