High Value Marketing Specialist Consultant

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Description

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• Translate audience insights into marketing assets, with an emphasis on corporate audiences
• Identify opportunities relevant to the private sector, and create narratives for integrated marketing across shared, owned, earned and paid channels
• Create social packs and conversation calendars around key global moments
• Create fundraising assets as needed, with an emphasis on corporate and foundation streams
• Ensure priority partners are positioned within the content marketing plans, and that UNICEF is equally amplified through priority partners’ communications plans
• Lead trainings for fundraising staff in best practices (corporate, philanthropy and foundation) in HQ/RO/CO/markets
• Monitor results and contribute to reporting on all activities
• Liaise with internal stakeholders across teams
• With the Planning Manager on the team, ensure Virtual Donor Experiences (VDEs) are grounded in audience insights and follow the high value marketing platform and look and feel
• With the Marketing Specialist, foster a pipeline of markets already investing in, or planning to invest in High Value Marketing activities
• Internal marketing lead for the team – including updating the intranet pages, writing intranet articles, liaising to be included in newsletters, supporting the organization of webinars

• An advanced university degree (Master’s degree or higher) in one of the following fields is required: Communications, Marketing, or another relevant technical field. A first-level university degree (Bachelor’s degree or higher) in a relevant field combined with 2 additional years of solid professional experience may be accepted in lieu of the advanced university degree. 

• At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
• Both private sector and non-profit experience is required.
• A demonstrable knowledge of turning audience insight into marketing propositions.
• Agency or account management experience is considered an asset.
• Highly organized individual with strong management skills and the ability to prioritize and manage deadlines
• Knowledge of the philanthropic landscape and corporate fundraising landscape is required.
• At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
• Both private sector and non-profit experience is required.
• A demonstrable knowledge of turning audience insight into marketing propositions.
• Agency or account management experience is considered an asset.
• Highly organized individual with strong management skills and the ability to prioritize and manage deadlines
• Knowledge of the philanthropic landscape and corporate fundraising landscape is required
• Fluency in CRM technologies preferred, and proficient in Microsoft Word and Excel, and with experience in using complex database.

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset. 

• Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels
• Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
• Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
• Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholder is an asset.

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