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Introduction
Country: Serbia
description of the Assignment: To support the Development Agency of Serbia (DAS) and the FDI Unit in undertaking a comprehensive assessment of Serbia’s hospitality sector with the objective of identifying existing accommodation facilities and investment opportunities that demonstrate the greatest potential for affiliation with internationally recognized hotel brands through franchise arrangements. The assignment shall establish an analytical evidence base regarding destination attractiveness, existing hotel supply, market potential and investment opportunities that can support future tourism development initiatives, investment promotion activities and evidence-based policy making. The objective of this assignment is to conduct a comprehensive assessment of Serbia’s hospitality sector and identify hotel assets and investment opportunities with the potential for international hotel branding. Specifically, the Consultant shall:
- assess destination competitiveness for branded hotel development
- evaluate tourism demand and accommodation supply
- identify destinations with potential for further branded hotel expansion
- identify hotel assets suitable for international hotel franchising
- develop a standardized analytical database of candidate properties
- prepare strategic recommendations for strengthening Serbia’s competitiveness as a destination for internationally branded hotels
The assignment is analytical in nature and shall not include preparation of investment incentives, evaluation of individual investment applications or negotiations with hotel operators.
Period of assignment/services: July 2026 – December 2026
Proposal should be submitted directly in the portal no later than indicated deadline.
Any request for clarification must be sent in writing via messaging functionality in the portal. UNDP will respond in writing including an explanation of the query without identifying the source of inquiry.
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Documents :
Negotiation Document(s)
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