Individual Consultancy: Creative Planning National Consultant, Ho Chi Minh, Viet Nam

Purpose of Activity/Assignment: The consultant will plan creative activities for affiliate marketing campaigns.

Scope of Work:

– UNICEF is initiating three crucial campaigns to support children in need. We are looking for a creative consultant to contribute their skills and expertise to make these campaigns successful. The unique nature of these campaigns requires a freelancer’s flexibility and creative independence. An individual consultant can provide a personalized touch and innovative solutions, enhancing the impact of our initiatives.

– The primary objective is to create compelling and effective creative materials that resonate with our target audience, fostering engagement and boosting partnership efforts. The consultant will play a pivotal role in translating UNICEF’s mission into visually captivating and emotionally resonant content.

– This consultancy is to provide technical support to UNICEF Viet Nam, particularly the Partnership and Resource Mobilization Office (PARMO), to implement the multi-channel affiliate marketing strategy and creative.

– The Creative Planning Consultant will initiate creative ideas and drive online action; manage, develop and grow our idea strategically; and be at the centre of meeting our campaign and marketing goals. The Consultant will develop our affiliate strategy with oversight from the leadership team and implement it through expert, hands-on execution.

– The Consultant will work closely with the Digital Marketing and Community Development Consultant.

Deliverables and timeframes as per the full TOR  TOR Creative Planning Consultant PARMO.pdf

Reporting:

The consultant will report to the Strategic Partnership and Marketing Specialist.

Location:

Home-based.

To qualify as an advocate for every child you will have…

– Bachelor’s degree in Bussiness/Marketing/Communication preferred;

– A minimum of five years of professional experience in digital business and performance is required with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets.

– Experienced in raising significant amounts of funds for non-profit organizations from the general public and/or successful marketing for consumer goods/services etc. is desirable.

– Experienced in running marketing/marketing campaigns in different channels and media.

– Experienced in leading a marketing/marketing/campaign team.

– Knowledge of and proven ability to develop and implement marketing strategies.

– Excellent team player, but also able to work independently.

– Experienced in managing agencies and other external service providers.

– Strategic thinker, able to plan ahead.

– Literate in all standard Office applications and other software solutions like customer databases.

– Experience with building and maintaining forms, surveys and other user engagement features, and running reports/interpreting audience analytics.

– Comfort moving between different departments and bridging different goals/strategies within the organization.

– Display creativity and initiative; respond quickly to last-minute needs and changing priorities.

– A team player that is detail-oriented, organized, motivated and creative.

– Propensity for innovation and the pursuit of improvement.

– Must have good judgment and the ability to handle confidential matters.

– Enthusiasm for public media with a desire to create and share a solid case for support with staff, donors, viewers.

– Great influencing and messaging skills.

– Fluent in English.

Assessment criteria:

The ratio between the technical and the financial proposal for this task is 75:25 respectively. 

a) Technical Evaluation: maximum of 75 points:

– Educational background (20 points):  Advanced university degree or equivalent experience in marketing & communication, brand & communication, digital communication or related fields.

– Relevant work experience (45 points):

+ A minimum of five years of professional experience in digital business and performance is required with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets.

+ Background/ familiarity with marketing and communication. Field work experience including creative service.

+ Knowledge on the theories, principles, and methods in the following areas: marketing & communication, brand building, brand & communication, digital marketing, consumer insight, market research (15 points)

+ Experience of working in the UN or other international development organizations is desirable (10 points)

– Required language(s) (10 points): Good written and communication skills in both Vietnamese and English.

b) Financial Proposal (maximum of 25 points):