Individual Consultancy Services for A Creative Designs Consultant- Menstrual Health and Hygiene (MH-NoW Project)

Location: Abuja A.

Background

Population Services International (PSI) is a global nonprofit organization working to achieve consumer-powered healthcare — people-centered health systems that ensure quality, affordable care wherever and whenever it is needed. Our origins in sexual and reproductive health have grown into a broader mission. Today, we work with the public and private sectors as well as local communities, prioritizing people’s voice and choice and developing solutions to meet their essential health needs. Over the past five decades, we have helped push boundaries, break taboos, set trends, and develop innovative solutions to complex health challenges.

Menstrual Health and Hygiene (MHH) is a critical yet often neglected issue affecting over 300 million people menstruating daily worldwide. Approximately 500 million women and girls face challenges managing menstruation due to inadequate sanitation, healthcare, agency, and the stigma surrounding it. In Nigeria, women and girls encounter numerous obstacles, including lack of education, stigma, unaffordable menstrual products, and the absence of supportive national policies.

PSI Nigeria is implementing ‘MH-NoW’, a three-year project addressing challenges related to easy access to affordable and quality menstrual hygiene products and services. The goal of the project is to enhance menstrual health and hygiene in Nigeria by increasing access to comprehensive information and affordable menstrual products. The MH-NoW project seeks to:

1. Provide comprehensive menstrual health education.

2. Facilitate access to affordable menstrual hygiene products and services.

3. Create supportive and enabling environments for MH that includes addressing cultural barriers, government ownership, subsidy refinement, stimulation of local production and distribution of re-usable menstrual products and economic empowerment of girls & women).

The MH-NoW project seeks not only to educate and raise awareness but also to shift behaviors and attitudes around menstrual health. The communication materials will play a crucial role in this effort by delivering clear, engaging, and culturally relevant messages that break the stigma around menstruation and encourage healthy practices.

Target Audience

• Primary audience: Adolescent girls and young women (AGYW) aged 10 – 24 years

• Secondary audience: partners, parents, teachers and the community that provide support

• Location: six states namely: Sokoto, Bauchi, Kano & Nasarawa, Akwa Ibom and Lagos.

B. Scope of assignment

The MH-NoW project is seeking a talented and innovative Creative Designer with a strong background in brand development, visual design, and audience-centered creative communication. This role will involve defining and designing brand elements that covey and establish a compelling brand personality, messaging, visual identity and purpose while ensuring consistency across a variety of materials and tools, setting the foundation for a communication strategy that attract, educate and engage girls and women. The ideal candidate will bring a deep understanding of design principals, brand strategy and cultural sensitivity to create engaging and impactful materials that empower young women and girls. The designer will work closely with the Communication & Training Specialist and the Project Team Lead to achieve the following deliverables.

C. Deliverables and Timelines

The assignment will be spread over a 40-days period as follows:

D. Key Responsibilities of the consultant:

1. Brand Vision and Strategy

Develop a compelling brand vision and mission statements that clearly articulates the MH-NoW project’s purpose and goals.

Define the brand personality, outlining the tone, visuals, style and perception the brand should evoke within the target audience.

2. Visual Brand Identity

Design multiple logo variants that reflect the brand’s identity, ensuring inclusivity, empowerment and relevance to the audience.

Create a thoughtful color palette that supports a girl or woman-friendly brand incorporating colors such as pink, purple, yellow i.e. that evoke warmth, inclusivity, and empowerment.

3. Brand and Style Guidelines

Develop comprehensive brand and style guide, detailing fonts, sizes, color schemes, themes, imagery style, and guidelines for visual consistency for use by internal and external stakeholders.

Produce a credit banner with clear guidelines for brand consistency in using the MH-NoW and PSI logos alongside partner logos.

4. Tagline Development

Craft a memorable and engaging tagline that captures the spirit and goals of the MH-NoW project and resonates with the target audience.

5. Design of Communication Materials

Produce design prototypes for various communication materials, including posters, wall murals, training manuals, teacher handbooks, girls’ booklets, and PowerPoint slides ensuring they are visually engaging, culturally sensitive and audience appropriate.

Design roll-up banners and classroom or community session banners adhering to brand standards.

Conceptualize and design branded merchandize such as T-shirts, tote bags, and other merchandise that represent the MH-NoW project identity and visibility.

6. Communication and Reporting

Regularly report progress of work including design drafts, revisions and feedback integration.

Communicate with the MH-NoW project team to gather useful and relevant information, to ensure alignments and incorporate feedback into final design projects.

Document the design process and ensure that approvals are sought at each stage.

E. Qualification and experience

• Bachelor’s degree in Communications, Fine Arts or/and specialized trainings in Creative / Graphic design, UI/UX, Illustration, Branding or Visual Communications or a related field.

• A minimum of 3- 5 years of experience in brand development & strategy, visioning, visual design and storytelling.

• Demonstrated portfolio of branding and designing project, especially within the public health and non-profit sectors is an added advantage.

• Knowledge of color theory, typography, layout design and composition.

• Proficiency in design software (Adobe Creative Suite, Figma, Photoshop, Canva, Illustrator and InDesign) and experience creating logos, color palette and layout design.

• Creativity, innovation, and precision in design work to ensure high-quality outputs.

• Excellent written and verbal communication skills, time management, organizational and project coordination skills.

• Ability to work independently and collaboratively with the project team.

Desirable Attributes

• Storytelling ability that engages and evokes emotional and impactful connections with the target audience.

• A strong sense of empathy and cultural sensitivity of the audience’s backgrounds, experiences and values.

• A commitment to child safeguarding, gender equity and the empowerment of women and girls.

F. Reporting and supervision:

The consultant will report to the Communication & Training Specialist and the Team Lead MHNoW Project.

G. Time Frame

The estimated effort to undertake the assignment is 40 days spread over 3 months from the date of contract signing. Continuation of the contract is based on performance.