Conservation International protects nature for the benefit of
humanity. Through science, policy, fieldwork, and finance, we
spotlight and secure the most important places in nature for the
climate, biodiversity, and for people. With offices in 30 countries
and projects in more than 100 countries, Conservation International
partners with governments, companies, civil society, Indigenous
peoples, and local communities to help people and nature thrive
together.
POSITION SUMMARY – This position is based in Arlington,
VA
Conservation International is seeking an Individual Giving
Manager who is an independently motivated individual to help raise
critical funds from new and existing donors through a multi-channel
fundraising approach. This individual will excel at managing both
people and processes to assess current plans for annual donors,
implement improvements, and focus on the growth and retention of
our annual donor community.
This position reports to and works closely with the Senior
Manager, Individual and Planned Giving to develop and implement
donor acquisition, upgrade, and retention strategies for the annual
giving donor community. The Individual Giving Manager assists with
the expansion of the offline giving program from annual, midlevel,
and monthly donors. In partnership with an external vendor, this
position is responsible for ensuring the timely implementation of
all donor touchpoints and managing the project plan from creation
to evaluation stages. This position requires a strong attention to
detail, and the ability to manage multiple projects and work within
a fast-changing environment.
This position will act as a collaborative relationship manager,
working with the Brand & Communications team and external
agency partners to develop donor communication products that
showcase Conservation International’s mission and brand to build a
case for support for our global efforts.
RESPONSIBILITIES
Program & Project Management
- Develop an organized strategic planning framework, including
management of direct mail campaign kick-offs, campaign
documentation and strategy feedback. - In partnership with internal teams and external vendors, manage
the end-to-end implementation project plan for Annual Giving donor
communications to include strategic planning for fundraising
appeals and donor stewardship/engagement
products. - Manage the full mail production process including but not
limited to content and theme strategy for acquisition and
retention, copy review, pulling of mailing lists, and collaboration
with direct mail partners on art and versioning needs. Also assist
in the review and proofing process and manage the quote process
with the mailshop and agency partners, all while looking for
cost-saving opportunities. - Develop and own the full Annual Giving calendar to ensure
timely, cost-effective communications and an overall robust donor
experience with a best-in-class donor experience program to
increase retention, revenue and move donors up the
pipeline. - Collaborate with the Digital Fundraising team on upcoming email
strategies, themes for Annual Giving audiences, and plan
cross-channel communications. - Help develop, monitor, and reproject the direct mail expense
and revenue budgets. - Update offline revenue projections, expenses, and metrics,
compile final results from each campaign, and provide
recommendations to the team, allowing for data-driven
decision-making. - Assist in developing the Annual Giving fiscal year budget on an
annual basis.
Data & Program Analysis
- Prepare ongoing analysis of the Annual Giving marketing
program, including the timing, volume, and types of response to
each marketing initiative. Share relevant analyses with the
marketing team and vendors to inform future projects. Incorporate
industry best practices and provide strategies for program
improvements to ensure goals are met. - Provide regular reporting to the Development Leadership Team.
This includes but is not limited to match campaigns, progress and
projections on new donor counts, sustainer statistics, and
highlights of successes and challenges in the Annual Giving
program. - Ensure data integrity and that critical donor
information/contacts/moves are reflected in the
CRM. - Track and analyze effectiveness of all new donor acquisition
and retention campaigns. Interpret giving statistics, donor
behavior, trends, successes, testing, and outcomes, working with
the Annual Giving team and program partners to create strategies
and tactics to optimize short- and long-term donor value and
achieve program performance goals. - Partner with the Development Operations Team to accurately
import offline campaign data to ensure accurate gift
processing.
Cross-Channel and Planned Giving Support
- Organize and moderate quarterly meetings between Development,
Brand & Communications, and partners to develop, review, and
improve cross-channel strategies, upcoming communications, revenue,
and results from recent campaigns. - Manage the production and distribution of all planned giving
mailings including but not limited to a biannual newsletter, annual
survey, and prospect appeals. - Provide subject matter expertise to the Development Division
for print materials and work with external mailshop
vendors. - Additional support as needed with donor communications via
phone and email. - Manager may be called upon to support or collaborate on ad hoc
projects and mailings that support the full Development
Division.
People and Resource Management Responsibilities
- This position does not manage staff.
- This position manages an individual budget but decisions that
bind or commit CI are approved by the immediate supervisor. - Will direct the work of vendors or interns.
Other duties as assigned by supervisor. All members of the
Development team regularly serve as back-up to colleagues who are
away from the office for short periods of time or on projects with
tight deadlines.
WORKING CONDITIONS
- This will be a hybrid position, with 3 days based out of the
Arlington, VA office. - Typical office environment. Equipment (laptop) and on-the-job
training will be provided. - Flexibility in the work schedule to accommodate time
differences with HQ and field programs may be necessary.
QUALIFICATIONS
Required
- Bachelor’s degree or up to four years of college-level
work. - 4 to 6 years of related work experience in annual giving,
direct mail fundraising and acquisition, or project
management. - Must be self-motivated, self-managed, able to handle multiple
tasks in a fast-paced environment, have outstanding organizational
abilities, good judgment, strong ethics, and a keen attention to
detail. - Excellent interpersonal, verbal, and written communication
skills. - Proficiency in using a computer database and PC software is
highly desirable. Experience with Raiser’s Edge or similar
fundraising database software. - Ability to communicate confidently and effectively with
colleagues, program leaders, donors, and prospects.
To apply for this position please submit a resume and
cover letter.