Individual Giving Specialist – Macular Disease Foundation Australia

Join Macular Disease Foundation Australia (MDFA) as their Individual Giving Specialist and support them in their mission to reduce the impact of macular disease – the leading cause of irreversible vision loss and blindness in Australia.

• Newly created role due to exciting investment in acquisition
• Work alongside a collaborative team committed to making an impact for their community
• Sydney CBD offices with a hybrid work model

Impact of the organisation

Macular Disease Foundation Australia is the only national charity representing the interests of the 1.9 million Australians living with macular disease – the leading cause of irreversible vision loss and blindness in Australia.

MDFA works with the community and the health system to promote early detection, reduce progressive vision loss and to save sight. They rely on the support and generosity of the Australian community to fund their four pillars of work: prevention and early detection, support and services, advocacy, and research.

MDFA provide a range of free resources to help people live optimally with macular disease, their advocacy work amplifies the voice of their community, and they invest in vital research that works towards better management, treatments, and cures.

People affected by macular disease are at the centre of the work that they do, and this is your opportunity to join this dedicated and passionate team in their mission to reduce the impact of macular disease.

The impact you will have in this role

MDFA have invested significantly in their Individual Giving program and this year they will be focused on acquisition and the growth of this fundraising stream.

This is an incredibly exciting newly created role, and we are looking for a data driven fundraiser who is looking to step up in their career and manage the development and delivery of multi-channel acquisition and retention programs.

Utilising your direct marketing skills, you will project manage the roll out of appeals end to end and you will manage agency relationships across the program. With an understanding of both acquisition and retention activities, you will be passionate about the donor lifecycle, and you will bring experience of growing revenue and increasing donor lifetime value.

You will be part of a values driven team who work collaboratively towards their big goals. This is your opportunity to utilise your fundraising skills and make an impact with an organisation who are committed to supporting their community, now and in the future.

Key Responsibilities

• Support on the development of the Individual Giving strategy across both acquisition and retention
• Oversight and delivery of a multi-channel Individual Giving program (direct mail, EDM, TM, digital)
• Project manage direct mail appeals and newsletter appeals with responsibility for the full campaign timeline
• Manage the data extraction and segmentation across the Individual Giving program and use your data skills to report back on campaign performance
• Utilise data insights to improve individual donor engagement and increase income
• Support the Fundraising Manager in the development of acquisition activities and design communication plans that engage and inspire donors
• Develop multi-channel donor renewal opportunities and ensure tactics are in place to improve retention rates
• Manage and develop opportunities to convert single givers in to regular donors
• Lead on agency relationships and ensure that agency performance is in line with strategies in place
• Contribute to reporting, budgets, and forecasting across Individual Giving

Skills and Experience

• Experience working within an Individual Giving program and an understanding of acquisition and retention strategies
• A background in contributing to multi-channel appeals with experience in direct mail
• An understanding of the donor journey and the ability to create communication plans that attract, engage and maintain donors
• High levels of project management capabilities with the ability to manage the execution of appeals from brief stages through to post appeal reporting
• A creative and strategic approach to fundraising with a background in improving individual donor engagement to increase income
• Data led decision making with high level numeracy skills, able to use data insights to drive growth and provide reporting on performance
• The ability to manage data extraction and segmentation across Individual Giving activity
• High level attention to detail with strong admin skills; able to update and maintain all donor information on the CRM
• Experience in using Raiser’s Edge, Salesforce or a similar CRM
• Ability to work effectively as part of a small team, with a collaborative approach to work
• An ambitious, passionate and motivated fundraiser who is inspired by the work of MDFA

Applications

Please direct all enquiries to Rosheen Singh at Impact Advising on 0437877755 or [email protected], using the subject line: Individual Giving Specialist – Macular Disease Foundation Australia enquiry via EthicalJobs.

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