WWF Overview

For 60 years, WWF has worked to help people and nature thrive. As one of the world’s leading conservation organizations, WWF works in more than 100 countries, connecting cutting-edge conservation science with the collective power of our partners in the field – more than one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.

 

Our vision for diversity, equity and inclusion at WWF is an organization as diverse as the world we protect; where the richness of all our unique views, experiences, and backgrounds combines to create the most sustainable and inclusive conservation outcomes possible — bringing the greatest benefit to the planet and every person who lives on it.

 

Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values: Courage, Respect, Integrity and Collaboration.

 

BRIDGE – Building Relationships, Inclusivity, Diversity, Growth, and Excellence

WWF’s diversity-focused internship program, BRIDGE, aims to recruit professionals early in their careers who bring fresh thinking and innovation to the environmental and conservation sector and are well positioned to develop into the next generation of leaders. Our mission is to increase exposure of students from underrepresented populations to conservation and environmental careers, provide professional development opportunities, reduce the barriers to attracting a diverse pool of internship candidates, and develop a pipeline for future WWF hires from underrepresented populations.

 

Position Summary

The graduate intern will be responsible for developing a new young professional program that appeals to people aged 18-25 and connects them to WWF and its mission. The intern will develop three different approaches that WWF could take with the program and outline the strengths and weaknesses for each. This will be informed by conducting research on the target demographic and other organizations, working with WWF’s finance team to understand the upfront investment and expected return of the program, providing creative direction for branding, and working with WWF’s marketing team to recommend innovative advertising opportunities. The internship will culminate in a presentation of the different approaches and a recommendation for implementation.

• Research other non-profits and the target demographic online and via focus groups and surveys.
• Work with WWF finance team to understand upfront costs and expected return on investment
• Work with WWF inventory team to recommend design and sourcing for any required product.
• Work with WWF legal team to outline and mitigate risk.
• Develop branding/creative guidelines for the program and work with internal creative teams to provide sample assets.
• Work with marketing team to understand advertising budget, recommend innovative advertising tactics, and develop expected KPIs.
• Build a strategic recommendation for the program and present it to senior leadership.

Minimum Requirements:

• Pursuing a graduate program in business, marketing, communications, or a related field. Those studying outside these areas are still highly encouraged to apply. Must be an actively enrolled student and not received degree at time of internship start date (June 17, 2024).
• Confident presenting to large groups in person and online environments.
• Strong project management skills.
• Strong Microsoft office skills, with an emphasis on excel and powerpoint.
• Excellent verbal and written communication skills.
• Ability to work effectively both independently and as a member of a team.
• Able to meet deadlines and prioritize work as needed.

• Identifies and aligns with WWF’s core values:
  • COURAGE – We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to tackle the greatest threats to nature and the future of the planet, which is our home.
  • INTEGRITY – We live the principles we call on others to meet. We act with integrity, accountability and transparency, and we rely on facts and science to guide us and to ensure that we learn and evolve.
  • RESPECT – We honor the voices and knowledge of people and communities that we serve, and we work to secure their rights to a sustainable future.
  • COLLABORATION – We deliver impact at the scale of the challenges we face through the power of collective action and innovation.

 

Preferred Qualifications:

• Experience implementing online advertising tactics for clubs, organizations, or businesses.

 

Learning Outcomes

 

• Understanding how a new program is developed within a larger portfolio of marketing efforts, the teams involved, and the organizational implications.
• Budget management.
• Defining KPIs for marketing campaigns and benchmarking those against industry standards.
• Research of target audiences, competition, and program best practices.
• Understanding of how to “sell in” a new idea within an organization.

 

WWF interns will be provided a set of professional development opportunities, aimed at increasing their exposure to conservation and sustainability careers. This includes:

• Development discussions with their manager;
• Up to two online courses through Cornell University’s eCornell program;
• Speed mentoring with different WWF teams;
• Opportunity to present their work to intern peers and WWF staff;
• Session on resume and interviewing best practices.

 

Interns will also have access to an array of networking opportunities. This includes meetings with WWF’s CEO, the senior management team, Employee Resource Groups, and representatives from other departments.

 

Location:

US-DC-Washington OR US Remote – WWF employs interns in all states with the exception of: Alabama, Hawaii, Idaho, Kentucky, Louisiana, Nevada, North Dakota, Oklahoma, Rhode Island, Wyoming.

 

Compensation:

Paid – $21 per hour (full-time, 35 hours per week)

Internship Dates:

Internship will run from June 17, 2024 to August 23, 2024

 

How to Apply:

Please submit a resume & cover letter through our Careers page, Requisition #BR-2411

 

In your cover letter, please describe your relevant skills and experience for this position and include a discussion of 1) how you have demonstrated a commitment to diversity, equity, and inclusion and 2) what you hope to gain from the internship.

 

If selected for the role, you will need to provide 1 letter of recommendation as part of the WWF application process.

 

*Please note that interns must have U.S. work authorization that does not require sponsorship of a visa.

 

As an EOE/AA employer, WWF will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, age, marital status, genetic information, sexual orientation, gender identity and expression, disability, or protected Veteran status.