Internal Communications Specialist (Amsterdam, Netherlands)

Position description

The Strategy and Global B Corp Movement department seeks to coordinate and catalyze global movement building efforts. The department takes a leading role in several key aspects of movement building, such as Global Policy, research, and marketing and communications, while also working with and empowering the wider B Global Network. The focus of the department is to contribute to the system change objectives of B Lab’s Theory of Change, with a specific emphasis on policy change, narrative shift, and network development.

The Strategy & B Corp Movement department consists of the following five sub-departments: 

• JEDI
• Global Policy
• Strategic Partnerships
• Marketing, Communications, & Brand
• Insights

The Global Marketing, Communications and Brand Team is responsible for ensuring a consistent public-facing message and narrative for B Lab globally around which all employees and partners align. With 6 colleagues spanning New York, London and Amsterdam, the team is responsible for B Lab Global’s marketing, communications, and brand. This includes brand and product marketing, public relations, integrated marketing campaigns, social media, content creation, and internal communications. As stewards of the B Lab brand, we interact with teams, board members, and funders across the network. We convene and manage Network working groups including various stakeholders across functions and organizations, all of whom help to shape our global communications strategy.

The Internal Communications Specialist helps keep our B Lab Global (BLG) employees informed, connected, and engaged by putting our internal communications plans into action. As a member of the Global Marketing, Communications & Brand team, they collaborate with colleagues to ensure that our employees are connected to our external impact and empowered to serve as ambassadors for our organization. Leveraging shared messaging, content, branding, and style guidelines, they ensure coherence between the employee experience and our public-facing messaging. With communication tools, an events calendar, and a plan for 2025 already in place, this role focuses on partnering with the Senior Leadership Circle (SLC) to create clear, meaningful messages that help employees understand our mission, organization, and essential initiatives. This person will write and send internal newsletters; write messages & talking points for the SLC’s use in internal meetings; and organize employee-facing, leadership-led events. They will ensure BLG internal communications align with broader Network priorities and messaging. To do well in this role, the Internal Communications Specialist should be an excellent writer, able to simplify complex information; comfortable working through times of change; and an adept relationship-builder, experienced at cultivating trusted partnerships with senior leaders and employees alike. The ideal candidate cares about building a sense of community and belonging through inclusive and engaging communications and events for all employees.

Core Responsibilities 

Supporting the Senior Leadership Circle, execute and refine the 2025 B Lab Global internal communications strategy, equally bringing to life the impact our work has in the broader ecosystem of economic systems change and the latest news from within the organization. Partner with peers to align internal leadership messaging with external messaging and cadence; partner with team leads within B Lab Global and the broader Network to support mission-critical work.

Senior Leadership Circle Communications (30%)

• Support the Senior Leadership Circle (SLC) in org-wide employee touchpoints, whether written, recorded (video/audio), or live (virtual events).
  • Write, produce, and disseminate key communications from  SLC to all employees
  • Advise on proper use of channels to reach target audience(s), key messages to hit, word choice, etc.
  • Ensure content aligns with brand identity (visuals, tone of voice, etc.)
• Coordinate “visibility moments” for Senior Leadership Circle (SLC) members
  • Suggest and enable guest appearances in department meetings and SLC office hours.
• Senior Leadership Circle (SLC) Note to Employees
  • Every other week, draft a message from the BLG Senior Leadership Circle to all BLG employees
  • Track and include decisions made at meetings, big news from their departments, employee recognition, and stories of impact / examples of thought leadership

Support Organizational Objectives (30%)

• Leverage expertise to keep B Lab Global employees up to date on the org-wide initiatives important to our mission, such as:
  • Transitioning our community of Certified B Corps onto the new standards
  • Transitioning to third-party verification of companies certified on our new standards
  • Network-wide change management initiatives
• Elevate integrated campaigns and thought leadership, with a focus on climate, workers, and accelerating the adoption of stakeholder-led business models

All-employee events (20%)

All Hands

• Lead the planning and execution of these quarterly meetings for the Senior Leadership Circle and B Lab Global employees.
• Determine content for these meetings and build decks, in line with B Lab Global’s brand book
• Cover updates on organizational health (finances, objectives) plus big announcements and guest speakers
• Plan and facilitate the quarterly, adjacent Q&A sessions (Behind the Numbers, Behind the Scorecard)
• Hold ownership of designing the agenda & engagement moments
• Promote on internal channels to encourage attendance
• Organize (calendar work) and run (technical work); ensure employees who could not attend have the opportunity to watch recordings/read transcripts
• Create and send event surveys to attendees
• Report survey results to SLC and improve next All Hands based on employee feedback

Show & Share

• Lead the planning and execution of these monthly employee-led meetings
• Source hosts among BLG employees
• Find stories of challenges addressed & overcome
• Create deck, incorporating your hosts’ materials
• Promote on internal channels to encourage attendance

Ongoing program development and evaluation

• With the Senior Leadership Circle (SLC), evaluate effectiveness of events and communication channels, helping to identify gaps and opportunities to improve
• Support planning and implementation of new channels for bi-directional communication and feedback with employees, as agreed with SLC
• With agreement from SLC, sunset events and channels that are no longer needed

Publications (20%)

B Keeper

• Plan & execute the weekly newsletter to BLG employees
• Use Axios HQ to produce
• Write or record features that highlight employee stories
• Solicit contributions to B Keeper from employees and leaders; edit those contributions for readability, style, and tone of voice
• Create visuals for B Keeper in line with B Lab Global’s brand book
• Lay out and send B Keeper
• Track B Keeper’s performance metrics; seek to improve readers’ experience with the newsletter

About You

• Minimum of 3-4 years of direct experience in communications, including at least 1 year of experience focused on internal communications
• Ability to build genuine, productive relationships with employees and senior leaders alike, fostering space for transparency and trust
• Comfort collaborating with other communication colleagues across the globe and timezones
• Sound judgment, situational awareness, and discretion
• Experience distilling complex information into engaging and easy-to-digest newsletters and events
• Ability to tailor deliverables (written & events) to meet audiences’ needs and ensure they are aligned with our brand
• Capable of delivering assets on deadline, whether that’s through proactive planning or pivoting to meet time-sensitive business needs
• Experience with event management and facilitation with a creative approach that uplifts our values and culture
• An interest in learning new things, e.g., to gather and evaluate information and collaborate with others to overcome challenges, create solutions and deliver them.

While not required, please note in your application if you have experience with the following:

• Supporting change management
• Adobe Creative Cloud, Canva or similar
• Video- and/or audio-editing software
• Written fluency in a language other than English, particularly Spanish, Portuguese

Compensation Details

B Lab has a compensation plan that includes:

• An annual salary in the range of €47,800 – €51,200(inclusive of holiday allowance)
• 20 vacation days per year, prorated to your start date – front-loaded and restarting each January 1; increased to 25 days after third anniversary
• After your first year of employment, 40 hours paid time off for community service; 40 hours of paid time off for professional development with access to a professional development budget (we assess this PD budget annually)
• Flexibility to use 3 floating holidays and 2 personal days
• Additional time off during org- wide closures when the entire organization is closed (not including holidays)
• B Lab pension scheme
• One-time stipend to make your home-based workspace more comfortable
• A remote-first workplace
• A flexible work environment with the ability to plan your work week around your personal commitments

While this is a remote-first opportunity, the candidate filling this role must be a resident of the Netherlands, the UK, Pennsylvania, New York, or the District of Columbia at the start of employment. Additionally, they must be within commuting distance of our office in Amsterdam, London, Philadelphia, New York City, or Washington D.C. proper.

 

Application instructions

Please be sure to indicate you saw this position on tendersglobal.net