Internship Social Media, Digital Strategy, Division of Global Communication and Advocacy - Tenders Global
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Internship Social Media, Digital Strategy, Division of Global Communication and Advocacy

United Nations Children's Fund

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Job Description

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Description

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The internship resides in the Digital Strategy Section within UNICEF’s Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media Editorial, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.
 
Through multiple platforms and in multiple languages, the Digital Strategy Section (DSS) draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. We create and deliver compelling content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization
 
The Social Media Intern is responsible for supporting the Social Media Editorial Team in the Division of Global Communication and Advocacy (GCA) with content creation for UNICEF’s global social media channels.
 
Support the Unit with the maintenance of UNICEF’s global English social media channels. This includes:
  • Reviewing country and regional office channels and UNICEF’s Digital Asset Management platform WeShare for content suitable for global amplification.
  • Scheduling content across all social media platforms
  • Adding credits or adjusting size of photos
  • Support video and photo content creation
  • Assisting with graphic design
  • Writing alt-text for images
  • Creating trackable URLS
  • Other editorial tasks as needed
  • Deliverable: Daily support for UNICEF’s social media editors.
Support the Unit with analysis and community management:
  • Assist with analytics and presentations
  • Support with community engagement and follower growth
  • Monitor and moderate comments as needed
  • Deliverable: Daily support for UNICEF’s community manager and moderation lead.
Develop and execute a social media-related project (details to be discussed upon start of assignment):
  • Help lead a social media activation that will engage UNICEF’s supporters
  • Execute it with guidance from the supervisor and social media colleagues
  • Present on it with analytics and recommendations to the Digital Section by the end of the internship
  • Deliverable: A social media pack, scheduled posts and an analytics report.
Research, produce, edit and publish content:
  • Identify trends on social media platforms and pitch video, graphic and photo posts
  • Produce, edit, incorporate feedback, and publish the content with accompanying copy.
  • Research and identify digital influencers to support UNICEF’s campaigns
  • Deliverable: 1-2 pieces of content each week for UNICEF’s global social media channels (English).
To qualify as a champion for every child you will…
  • Be enrolled in an undergraduate university degree or higher in international affairs, communications, digital marketing, or journalism, or have graduated within the past 2 years
  • Be proficient in using social media platforms
  • Have excellent writing skills including experience in writing social media copy
  • Ideally have excellent social video production skills
  • Ideally have experience with tools like Hootsuite, Emplifi, Facebook Creator Studio, Adobe Suite
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

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