IOM – Norwegian Documentary on Returns – Media and Marketing TOR, BoQ, EC

IN/168 (Rev.3): Procurement Manual_ Annex 19_ effective on 17 March 2023
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REQUEST FOR QUOTATION
RFQ Reference: 22343
Date: 30 May 2024
Subject of RFQ: Norwegian Documentary on Returns
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IN/168 (Rev.3): Procurement Manual_ Annex 19_ effective on 17 March 2023
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Thank you and we look forward to receiving your quotation.
QUOTATION SUBMISSION FORM RFQ Reference 22343
Date: 30 May 2024
RFQ ref no: 22343
Requirements (Specs/TOR/SOW)
Attached TOR, BoQ and Evaluation Criteria with this RFQ.
Delivery Requirements:
Currency of the Quotation: IQD INCOTERMS: N/A Item No Description UOM Qty Unit price Total price
1.
Norwegian Documentary on Returns
Phase One: Campaign visual identity creation
01
2.
Norwegian Documentary on Returns
Phase Two: Video production
01
3.
Norwegian Documentary on Returns
Phase Three: Social media marketing and dissemination
01
Delivery Period
4 Months
Total Final and All-inclusive Price
IQD
IN/168 (Rev.3): Procurement Manual_ Annex 19_ effective on 17 March 2023
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IN/168 (Rev.3): Procurement Manual_ Annex 19_ effective on 17 March 2023
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IN/168 (Rev.3): Procurement Manual_ Annex 19_ effective on 17 March 2023
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Project summary
This project will result in the creation of a social media campaign about successful returns or relocations of displaced people and/or families in Iraq and their reintegration into host communities. The campaign aims to reshape community perceptions of returnees in Iraq, focusing on locations of high return in West Anbar, West Ninewa and North Salah al-Din. Over a six-month period, this project will include the creation of the campaign visual and written identity, key messages and calls to action, a Facebook page, a Facebook marketing plan, and campaign content including a video (in various languages and formats), photos, graphics and social media messaging.
This project will begin with the procurement of an experienced media and marketing company specializing in sensitive humanitarian storytelling. The selected company will collaborate closely with IOM to develop and launch the campaign package, with a select civil society organization taking ownership and operating the campaign marketing after its launch. IOM will work closely with local civil society organizations, community leaders and community members to gain insights on developing key messages and calls to action that the company will build the campaign around. The main product of the campaign will be a video featuring a family from one of the targeted governorates. Script development will involve extensive stakeholder engagement to ensure cultural sensitivity and accuracy, followed by review and endorsement.
The dissemination phase will leverage social media platforms as well as community screenings to maximize reach and impact. The campaign will be monitored and evaluated for its effectiveness in changing perceptions, with feedback mechanisms in place to inform future initiatives.
This initiative seeks to foster empathy, support, and inclusion for returnees, ultimately contributing to social cohesion and community resilience in Iraq.
Background and Justification
The reintegration of individuals and families returning to their communities after years of displacement poses a significant challenge in Iraq, particularly for those with perceived or actual affiliation with ISIL. These returnees often face stigma, distrust and resistance from their home communities, complicating efforts towards social cohesion and peacebuilding. Negative perceptions of returnees are often exacerbated by traditional and social media, with few examples of successful returns or its positive impact on society circulating among Iraq. This project activity proposes a video series aimed to address these challenges by influencing community perceptions through the power of storytelling.
This project seeks to highlight the human stories behind returns, focusing on families that have successfully reintegrated into their communities. By showcasing their
journey and contributions to their community, the campaign aims to evoke empathy, understanding and support from the wider public. The narrative will explore themes of healing, resilience and the shared desire for peace and social inclusion.
In collaboration with local civil society organizations, the Ministry of Migration and Displacement (MoMD) and the Tribal Affairs Directorate, the project will involve community voices to enrich the narrative and ensure its relevance and impact. Through calls to action, the series will mobilize viewers to contribute to reintegration and reconciliation efforts.
IOM, with support from the Norwegian Ministry of Foreign Affairs, is launching this project as Year One of a three-year-long campaign to promote positive stories of return and reintegration. This project is part of a national awareness-raising campaign led by the MoMD to decrease possible rumours, tensions, hate speech and negative perceptions around the Government of Iraq’s return programme.
Terms of reference
It is envisaged that the Project will be accomplished in three phases, as follows:
Phase One: Campaign visual identity creation
Phase Two: Video production
Phase Three: Social media marketing and dissemination
All three phases will take place over a four-month period, thus overlapping of phases and products is expected to occur (i.e. work should be done simultaneously, see Annex 1 for timeline).
Phase One: Design the visual identity of the social media campaign and Facebook page, including campaign title, logo, brand colors and fonts, social media card templates, illustrated icons; support creation of a written identity by providing creative input to the key messages and calls to action provided by IOM.
Throughout the project, the media and marketing company will work closely with the Peace and Stabilization Division’s (PSD) Strategic Communications Officer, IOM Iraq Public Information (PI) Unit and project manager. IOM will provide substantive input for each section, based on contributions by the selected lead civil society organization, to facilitate the campaign production.
Campaign identity
The social media campaign should have a distinct identity or brand for audiences to easily identify the campaign’s message, the emotions it is trying to evoke and motivate them with a call to action. The media and marketing company will be responsible for creating a branding package complete with templates for future use as the campaign progresses over a three-year period. All content should be available in English and Arabic.
In coordination with the PSD Strategic Communications Officer, IOM PI Unit and project manager, the media and marketing company will be responsible for creating a complete branding package, including (see Annex 2 of deliverables list):
▪
Campaign title
▪
Campaign description/introduction
▪
Campaign logo
▪
Brand colors and fonts
▪
Illustrated icons
▪
Social media card templates
▪
Video templates
IOM will be responsible for creating key messages and calls to action taking into close consideration inputs from key stakeholders and using creative suggestions and inputs from the service provider.
Phase Two: Produce a video in multiple formats as the culminating product of the campaign, showcasing a selected returnee family and their successful reintegration into their community.
Phase Two is the production of the main product of the campaign. The media and marketing company will be responsible for producing (2) mini-documentary style videos – (1) ~5 minutes long for community screening dissemination and (1) ~2 minutes long for social media. Both videos will tell the same story of a previously displaced family after their successful return to and reintegration in the community. Host community members should be included the video to provide perspective of positive integration and contributions to the community.
IOM will be responsible for identifying the subjects for the video, obtaining informed, written consent, conducting a risk analysis and accompanying the media and marketing company while meeting the interviewees.
Depending on the target subject and location identified and results from the risk analysis conducted by IOM, illustrative animation elements might be necessary in the production of this video. Animations should be illustrated, not motion graphics, and originally produced by the media and marketing company. This detail should be clearly drawn out on the storyboard before production starts.
In coordination with the PSD Strategic Communications Officer, IOM PI Unit and project manager, the media and marketing company will be responsible for (see Annex 2 for detailed deliverable list):
•
Creating a storyboard and outlining content collection plan, based on script and subjects by IOM
•
Arranging own travel and security clearances to the target location
•
Conducting video interviews with the subjects of the video, including the returnee family and any host community members
•
Collecting photos and b-roll footage
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Conducting all post-production necessary including, but not limited to, editing, illustrating, animating, color grading, and sound engineering
The specifications for the video are open to discussion during initial planning calls, and IOM invites creative expertise from the media and marketing company.
Phase Three: Creation of the campaign Facebook page and social media marketing plan, launching the campaign and collecting analytics.
Phase Three is the dissemination of the products created in Phase One and Two. While IOM and local partners will be responsible for disseminating the 4K video in community screenings and running feedback mechanisms during the events, the media and marketing company will be responsible for preparing the dissemination of the shorter video version on social media.
Using the branded elements of the campaign created in Phase One, the media and marketing company will be responsible:
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Setting up a Facebook page dedicated to the campaign, complete with header and profile photo
•
Creating a post schedule/calendar for sharing launch items and video
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Providing guidance on using paid promotions and setting up a Meta Analytic dashboard to run needed reports
Annex 1
Timeline
Please find below the anticipated timeline for the project. Please note that this is subject to change as the project proceeds.
Target Month Action
June
1.
(IOM) Select production company
2.
(IOM) Select returnee families, conduct risk assessment
3.
(IOM) Start engaging with CSOs for dissemination plan
July
4.
(Company) Create campaign identity package
5.
(Company) Create marketing and dissemination plan
6.
(Company) Produce script and storyboard
7.
(IOM) Stakeholder endorsement of script through feedback rounds
August
8.
(IOM/Company) Finalize interviewees, shoot location, security clearances and other logistics
9.
(IOM/Company) Production begins, ensuring community engagement
September
10.
(IOM/Company) Production continues as necessary
11.
(Company) Post-production begins
October
12.
(IOM/Company) Feedback rounds for final edit
13.
(IOM) Review final edit with community and government officials for final endorsement
14.
**ALL deliverables from company must be handed over by 30 October
November
15.
(IOM/CSO) Plan community screening events
16.
(IOM/CSO) Dissemination begins
December
17.
(IOM/CSO) Monitor feedback
January
18.
(IOM/CSO) Report findings
Annex 2
Deliverables (BoQ) PHASE ONE
Quantity
Deliverable
Format
Language
File
2
Campaign title
Document (in brand guide)
1 English
1 Arabic
.word, .pdf
2
Campaign description
Document (in brand guide)
1 English
1 Arabic
.word, .pdf
8
Campaign logo
2 Square, color
2 Square, b/w
2 Horizontal, color
2 Horizontal, b/w
4 English
4 Arabic
.ai,
.png
2
Brand guide (colors and fonts)
Document
1 English
1 Arabic
.ai,
.pdf
6
Illustrated icons (original, universal)
Illustration
N/A
.ai, .png
16
Social media card templates (2 designs)
2 Square, color
2 Square, b/w
2 Horizontal, color
2 Horizontal, b/w
16 Arabic
.ai, .png
3
Video templates (w/ logo placement, icons, subtitles, text graphics, motion graphics
1 Square (1:1)
1 Reel (9:16)
1 4K (16:9)
3 Arabic
.prproj PHASE TWO
1
Video storyboard
Storyboard w/ illustrations
English
.pdf
1
Content collection plan
Document
English
.word or .pdf
2
>2 minute video
1 1:1 (square)
1 9:16 (reel)
2 Arabic subtitles
.mp4 or .mov
2
>5-minute video
2 4K (3840 x 2160 pixel), 16:9
1 Arabic subtitles
1 English subtitles
.mp4 or .mov PHASE THREE
1
Facebook page
N/A
Arabic
N/A
1
Header image for Facebook page
Graphic
Arabic
.png
1
Profile image for Facebook page
Graphic
Arabic
.png
1
Campaign marketing plan (post schedule, paid promotion targets, dashboard for analytics)
Meta analytics
English
N/A
Annex 3:
Evaluation Criteria:
Criteria
Score Weight
Comments
Price
45%
Lowest price takes higher score
Quality
50%
•
Based on relevant previous products provided as part of the supporting documents to the offer (Preferred from Media and/or Humanitarian/non-profit organizations). (30%)
•
In addition, the bidder must provide a list of equipment that will be used for this project. (10%)
•
Company’s profile and key staff professional resume. (10%)
References
10%
At least 3 references who received similar services. (Preferred from Media and/or Humanitarian/non-profit organizations)
Time
Pass/Fail
Based on confirmation from the bidder on the timeline set in (Annex 1)
Access
Pass/Fail
Based on confirmation from the bidder that they can access field locations selected by IOM

Tender’s Files

66583be72b38d-1.-media-and-marketing-tor-boq-ec.pdf
66583be72bce6-2.-22343-request-for-quotation-.pdf