Lead Data Analyst – D2C eCom Consultancy

Job title:

Lead Data Analyst – D2C eCom Consultancy

Company

Cranberry Panda

Job description

Lead Data Analyst£60,000 – £70,000UK-based – remote with some travel to LondonWe’re looking for a Lead BI Analyst with strong DTC eCommerce experience to work for a eCommerce consultancy who are building a proprietary business growth platform.Scope of Work:

• Customer & Order-Level Data Analysis – Identify patterns in customer behavior, order frequency, retention, and product mix to diagnose key growth levers.
• Business Metrics Diagnosis – Build a structured root cause analysis framework that helps brands understand what’s driving or blocking scale (e.g., product mix efficiency, retention trends, discount impact).
• Light Financial Analysis – Incorporate key profitability signals (COGS, contribution margin, discounts) to ensure recommendations are commercially sound.
• Blended Marketing Insights – Surface insights at the business level with a light marketing lens (e.g., CAC, efficiency trends across channels).
• Actionable Workflow Development – The output must be a structured and repeatable process for diagnosing DTC brand performance, not just ad hoc insights.

Ideal Candidate:

• Deep DTC eCommerce Experience – Understands how order-level, customer cohort, and retention trends impact scale.
• BI & Data Fluency – Comfortable structuring and analyzing business performance data rather than purely marketing or financial data.
• Pattern Recognition & Root Cause Thinking – Can spot trends quickly and design a framework that helps businesses consistently diagnose their growth blockers.
• Tool Proficiency – SQL, Looker, Power BI, or similar tools to rapidly extract and visualize insights.
• Fast Execution & Clear Thinking – Can move quickly to develop a structured approach for ongoing analysis.

Expected salary

£60000 – 70000 per year

Location

United Kingdom

Job date

Thu, 20 Mar 2025 07:00:48 GMT

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