Lead Performance Marketing Manager

DEADLINE FOR APPLICATIONS

30 November 2024-23:59-GMT+01:00 Central European Time (Berlin)

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP’s values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Lead Performance Marketing Manager for ShareTheMeal

UNIT/DIVISION: Private Sector Partnerships (PSP)

DUTY STATION: Berlin, Germany or Remote

TYPE OF CONTRACT: Short-Term, Regular Consultant CST I

DURATION: 11 months

LINE MANAGER/SUPERVISOR: Head of Growth Marketing for ShareTheMeal

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

ShareTheMeal is WFP’s fundraising and awareness-raising app. To reach a world with zero hunger, WFP is investing in and growing private sector partnerships.  ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.

ShareTheMeal currently has more than 1.6 million users worldwide, who have shared more than 235 million meals (USD 190 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES / RESPONSIBILITIES

The Consultant, reporting to the Head of Growth Marketing of ShareTheMeal, is expected to:

• Lead the execution, and optimization of high-impact digital performance marketing strategies to support the ShareTheMeal app and website.
• Develop comprehensive media plans that align with business goals, ensuring strategic allocation of budgets across channels and markets for maximum impact and returns.
• Regularly analyze data to assess the effectiveness of marketing efforts and provide insights for optimization.
• Explore and test new acquisition channels to diversify fundraising efforts and reach new audiences.
• Utilize data insights and behavioral analysis to identify and engage with different personas, optimizing campaign messaging and creative to increase conversion rates and supporters’ retention.
• Proven experience in leading performance marketing teams, demonstrating ability to manage and mentor a team of marketing professionals
• Ability to set clear goals, provide regular feedback, and ensure team alignment with organizational objectives

DELIVERABLES AT THE END OF THE CONTRACT

• Key campaigns are prepared and executed in a timely manner and to high quality standards
• Impact of the campaigns is measured and documented; the reports are handed over to the Head of Marketing
• A portfolio of efficient marketing campaigns that successfully maximize funds from new and existing supporters globally, in line with fundraising targets.

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education

Bachelor’s degree, Master’s degree is preferred

Experience

Minimum 4 years of relevant national or international experience in performance Marketing, work experience with non-profit brand management is a strong advantage.

Knowledge & Skills

• Proficiency in using mobile attribution platforms MMPs such as Adjust, AppsFlyer, Kochava to measure and optimize acquisition campaigns performance.
• Proven hands-on experience setting up, managing, and optimizing marketing campaigns across various channels (e.g., Google, Meta, TikTok, Apple search ads) to scale app acquisition.
• Proven track record managing acquisition campaigns for both app and web platforms.
• Experience conducting incrementality testing and utilizing media mix modeling (MMM) to optimize marketing strategies.
• Expertise in web and app attribution and solid understanding of impacts of ad privacy changes.
• Experience collaborating with cross-functional teams, including brand, content, product, and design.
• Mature judgment with strong interpersonal skills
• Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy.
• Strong time management skills with an ability to plan, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines.
• Self-motivated and able to work with a high degree of autonomy.
• Fully committed and motivated to achieve the aims of the World Food Programme.

Language(s)

High proficiency in written and spoken English required, knowledge of other UN languages is a plus

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is dedicated to fostering diversity, equity, and inclusion. Our recruitment process is inclusively crafted to welcome candidates of all backgrounds, celebrating diversity and ensuring a respectful environment for all. We aim for an accessible and fair recruitment journey. Should you need any reasonable accommodations or have accessibility concerns, please reach out to us confidentially at [email protected]. Our DEI team is here to ensure your full participation in our recruitment process.

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).

• Once your profile is completed, please apply, and submit your application.

• Please make sure you upload your professional CV in the English language

• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter

• Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time

• Please contact us at [email protected] in case you face any challenges with submitting your application

• Only shortlisted candidates will be notified

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.