Lifecycle Marketing Manager

Job title:

Lifecycle Marketing Manager

Company

Darwin Rhodes

Job description

Job Title: Lifecycle Marketing Manager
Location: Shoreditch (Hybrid)
Duration: Until 31st January 2023 (Paternity Cover)Duties:
Strategy & Planning

• This role will focus mainly on segment level growth within our Creative Cloud portfolio, as well as on driving incremental growth opportunities for our channel.
• Responsible for developing and detailed coverage plans that outline how to best apply the various LCM surfaces (email, desktop notifications and in-product placements) to drive growth and sourced revenue across strategic & tactical initiatives.
• Collaborate with internal teams and external agencies in the production of new content and customer experiences.
• Understanding the business priorities, opportunity sizing and resource availability will advise your strategy.
• Make use of a variety of data models and insights to resolve the best approach.
• Ensure we are aligned with Global priorities and initiatives to ensure that locally driven campaigns are operating in whitespace and deliver incremental benefit to the business.

Execution

• Rolling out the programs will require collaboration with peers in cross functional teams (e.g., tech, campaign, web, sales) as well as hands-on involvement.
• You will closely run projects through-out the whole project cycle (conception, definition, execution, monitoring, closing)
• Ensure that campaigns are set up and detailed in the Workfront project management tool, ready for deployment.

Measuring and Success

• Understand what success looks like up front, that the important metrics are communicated across all partners and that the Campaign is set up in a way that the metrics can be measured.
• Make sure that performance metrics are tied into the overall business priorities and are useful in terms of future program refinement.
• Build testing frameworks where possible to assess business impact.
• Validate in-quarter results across the team
• Showcase program progress and successes to wider partners
• Collating and communicating results at quarter end reviews

Skills:

• Proven experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/e-commerce environment.
• Excellent analytical skills for data-led decision making.
• Ability to analyze, size and prioritize opportunities.
• The ideal candidate is well organized, reliable and able to handle sophisticated projects involving multiple partners.

Education:

• 5+ years of significant experience with a growth mindset, a solid understanding of CRM and experience in solving business problems.

Expected salary

Location

Shoreditch, East London

Job date

Thu, 29 Aug 2024 05:17:32 GMT

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