Market Research Manager

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Description

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This position will help increase UNICEF fundraising net revenues, private sector engagement and both communication and advocacy effectiveness by designing, conducting, and interpreting research to produce insights that ignite the decision-making within Fundraising and Communications. This post will influence and make recommendations for hard-to-reach audiences to teams in HQ functions, as well as working with key markets that have a significant focus on identified audiences.

The Market Research Manager, under the overall guidance and direction of the Chief of Audience and Market Insights, is accountable for managing market research projects, playing a key role in the formulation of UNICEF and PFP strategies, and ensuring the growth in the effective use of audience and market insight for hard-to-reach audiences.

The role holder is responsible for establishing research plans and overseeing work progress to ensure the achievement of goals according to plans, resource allocation, and strategies, and through collaboration that meets the requirements from the UNICEF Competency Framework as well as our organizational values.

The role holder will have shared responsibility for strategic recommendations for high value teams when delivering work that includes but is not limited to situation analysis, trends, brand tracking, audience quality, research that can support media plans, and measurement frameworks. Additionally, the role holder will have responsibilities in decision making concerning AMI funds and human resources that have a significant impact on hard-to-reach audience projects.

How can you make a difference?

• Managing research with high value donors (e.g., foundations, major donors, corporate and multi stakeholder platforms such as WEF)
• Align priorities with the Chief Audience and Market Insight and set research path to meet the insight needs of High Value teams.
• Collaborate with external parties to bring innovative approaches and best practices.
• Facilitate development of the research path, identifying incipient needs and opportunities for collaboration across high value teams.
• Provide overall policy guidance, and direction, and coordinate activities. Provide consultation on problem areas and operational issues.
• Monitor work progress and ensure results are achieved according to schedule and performance standards.
• Understanding business needs and how insights can enable decision-making.
• Meet with relevant stakeholders to define the business needs with hard-to-reach audiences.
• Establish realistic briefs provided for new research projects that meet business needs and secure investment from client teams.
• Ensure any investment into insight projects is well aligned to stakeholder requirements.
• Work with key stakeholders to ensure resources and capabilities are in place to capitalize on findings from research.
• Designing insight plans.
• Ensure new research project results are actionable and address business issues.
• Ensure high-quality execution of research studies.
• Provide business partners with relevant high-quality research recommendations.
• Support the Chief to ensure accountability for actions identified within research outputs.
• Make use of the latest developments in research and utilize imaginative approaches to provide fresh strategies for insight plans, securing and maintaining buy-in from business owners.
• Analyzing and presenting audience and market research findings
• Work with business partners to deliver executive summaries for all research that contain AMI recommendations and business owner responses and actions.
• Demonstrate how developed insights satisfy the criteria defined by UNICEF, as well as delivering to the quality indicators identified in the project initiation.
• Provide guidance on sensitive and specialized issues, and on strategic issues, demonstrating how audience understanding can help address the issue.

Stakeholders and systems

• Collaborate with client teams to ensure appropriate comprehension and buy-in for AMI recommendations, ultimately judged by client team investment and satisfaction with project outcomes.
• Partner with AMI colleagues and other teams to make the best use of skills available at UNICEF, demonstrating the effectiveness of shared team impact.
• Utilize the agreed management systems and technical systems within AMI and PFP.

To qualify as a Champion for every child you will have…

Education:

• An advanced university degree in one of the following fields is required: Marketing, Business Administration, Social Sciences, or a related technical field. 
• Alternatively, a first-level university degree in combination with two (2) years of qualifying experience may be accepted in lieu of the advanced university degree.
• Formal training in statistics, including certifications in statistical methods, data analysis, and quantitative research is an asset.

Experience:

• A minimum of 8 years of progressively responsible professional experience in Market Research, at least 4 years working in Fundraising or/and Marketing or Business Analysis is required.
• Knowledge and experience in fundraising and communications in a non-profit context is an asset.
• Knowledge and experience of working within a global organization is an asset.
• Experience of working in the UN, and humanitarian/development organizations is an asset.

Language requirements:

• Proficiency in English is required.
•  Working knowledge of French or another official UN language (Arabic, Chinese, Russian, or Spanish) is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/576257

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