Marketing Advisor – Brand and Engagement

Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support, and hope.

We are one of Australia’s most well-known, trusted, mental health organisations. We never take this for granted. With it comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

We are a big blue door for many in the community: a safe and reliable place for millions of people to access information, advice and support – whether they’re well and want to stay that way, unsettled or struggling and need support, or in recovery and want to reconnect.

About this Position

Are you looking for an exciting marketing role working in a purpose led organisation? Do you have experience developing multi-media campaigns that deliver results? Are you great with stakeholders, naturally curious and always looking for opportunities to make an impact?

The role

The Marketing Adviser, Brand and Engagement, is a key brand custodian and responsible for delivering marketing activities with guidance and direction from the Marketing Lead. The Marketing Adviser, will build and maintain strong and effective relationships with key stakeholders to collaboratively plan, deliver, optimise and evaluate marketing activities, to support key brand, fundraising and partnership initiatives. With a passion for consumer understanding, you will leverage deep community insights and a human-centred design approach.

This role offers you the opportunity to work on various high-profile marketing campaigns. You will join a highly experienced and friendly team, and a supportive manager, who will offer you autonomy and creative freedom.

Relationship management

• Build strong and effective relationships within the organisation and act as a key point of contact within the Brand & Marketing Unit for marketing strategy, support and advice.
• Develop and maintain a thorough understanding of Beyond Blue’s strategic objectives, and the role of marketing in achieving these objectives.
• Work closely with the Marketing Lead to effectively plan, resource and deliver marketing initiatives, from initiation through to go-to-market implementation and evaluation.
• Work collaboratively to design, develop, implement and evaluate marketing initiatives that support organisational objectives and engage the community.
• Ensure all marketing activity and content is safe, accurate and clinically sound.

Brand and Strategic Marketing

• Provide both proactive and responsive marketing advice and ensure consistency and quality of marketing output is maintained.
• Actively monitor and evaluate all marketing activity, creating reports, evaluations and providing suggestions for improvement.
• Act as a Beyond Blue brand custodian ensuring all marketing activity supporting the Engagement group is aligned to Beyond Blue’s brand, experience and language guidelines and policies.
• Assist the Marketing Lead to execute the tactical delivery of brand marketing activities that build and enhance the Beyond Blue brand.
• Support the monitoring of Beyond Blue’s brand health, including brand tracking research, translating research and insights into action.
• Develop and implement brand marketing activities aligned to the brand strategy to expand Beyond Blue’s brand position within the mental health sector and wider community.
• Assist to maintain and update Beyond Blue Brand Guidelines, manage trademarks, copyright and brand usage requests.
• Improve and continuously update our digital asset management system.

Project management

• Lead and participate in cross-functional project teams to effectively deliver marketing campaigns, initiatives and materials within agreed timeframes, budgets and resourcing.
• Use appropriate project management tools and processes to coordinate marketing projects, regularly reporting on progress, recognising barriers and finding effective solutions.
• Assist with managing external suppliers such as creative, media buying, graphic design, print, digital and direct marketing agencies to ensure delivery of activities within agreed time and budget parameters.

About you

• A tertiary education in Marketing or similar essential.
• Experience working in a similar role or agency is essential.
• Experience working in not for profit, public, community or mental health highly desirable.
• Attention to detail and copywriting experience highly desirable.
• Proactive and pre-emptive approach in managing stakeholder relationships.
• Organised, resourceful and appreciates finding ways to do things better or differently.
• Comfortable navigating ambiguity and balancing multiple campaigns.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• Collaboration
• Respect
• Enthusiasm
• Excellence
• Innovation
• Integrity

How to apply

To apply, Applications should include a current CV with a cover letter that addresses why you would consider yourself to be a cultural addition to Beyond Blue and how your qualifications, skills and experience would be attributes to the position.

For detailed information about this position including the closing date, please refer to the position description attached below. 

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required a Working with Children Check.

We encourage early applications as interviews may commence before the closing date. All applications will be treated with strict confidentiality.

A position description is attached.