Marketing Analyst, Transworld (12-month FTC)

Job title:

Marketing Analyst, Transworld (12-month FTC)

Company

Penguin Books

Job description

We are looking to appoint a Marketing Analyst (12-month FTC) to help ensure that Transworld is best in class in using data to drive our publishing and campaign performance. If you bring excellent communication skills, experience working with data and digital analytics, alongside a proactive approach and the ability to build strong relationships across all levels, this could be the opportunity for you.About TransworldTransworld is one of seven adult publishing houses within Penguin Random House, with an annual turnover of £50-60m. Recent successes include two of the biggest-selling books of recent years – Spare by Prince Harry and Lessons in Chemistry by Bonnie Garmus. At the beating heart of Transworld is a passion for our authors, a belief in their books, and a hunger for success. Transworld has an unrivalled reputation for turning debuts into bestsellers whilst creating long term ‘brand-name’ authors such as Bill Bryson, Kate Atkinson, Paula Hawkins, Lee Child and Dan Brown.Key responsibilities:Conduct analysis to support the marketing, editorial and sales teams to explore UK trends, search and sales patterns, and campaign metrics to inform the context for acquisitions/new business and to improve campaign effectiveness.Work closely with editorial, sales and the metadata specialists to increase the visibility and discoverability and finally the conversion to purchase for Transworld’s front and backlist titles in online platforms and marketplaces – principally Amazon – and to make our books enticing to everyone who comes across them.Use internal and external data sources, interrogate large datasets and draw out clear, concise insights and summarise through graphs and other data visualisation.Establish new uses of data and analysis in acquisitions/publishing and promotion strategy.Provide regular market and digital campaign updates to the wider business.What you’ll bring:Ability to analyse large datasets and draw from them key take-aways for other teams to act upon, with confidence and clarity.*Excellent communication, interpersonal, organisational and time management skills.*Proven experience of Amazon analytics and wider digital advertising analytics.*Numerate, comfortable running quantitative data analysis and research activities.*Great attention to detail, able to consistently produce accurate work at a high standard.*Demonstrable interest in publishing and marketing.*Confident in presenting findings in a clear and compelling manner.Able to multitask, work to deadlines and manage stakeholders.Proactive and curious, a team player with a can-do attitude who shows initiative and enjoys a breadth of work.Keen to learn and able to absorb and assimilate a lot of information quickly and make connections between it.Application instructionsPlease apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Sunday 24th November.Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements.Please note we are looking for someone to join the team as soon as possible, but we are also happy to accommodate a reasonable notice period for the right candidate.Salary£31,500 – £38,000 dependent on how your skills and experience align to the role, plus bonus and benefits.What you can expect from usOur people are the heart of our business, and we work hard to support a culture of responsibility and recognition.Our benefits include:Financial – discounted shopping, season ticket loan, rental deposit loanWellbeing – healthcare cash plan, employee assistance, gym loanLifestyle – taste card, tech scheme, free and discounted booksFor our full benefits list please visit:Hybrid workingWhile our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our Embassy Gardens office two to three days per week.About PenguinWe’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.The recruitment processYou can read about our recruitment process atAs a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are marked with an asterisk* as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.We encourage you to tell us about any reasonable adjustments you may need by emailing . Remember, you only need to share what you are comfortable to for us to support your request.Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.Company: The Random House Group LimitedCountry: United KingdomState/Region: LondonCity: LondonPostal Code: SW11 7BWJob ID: 275246Date: 13 Nov 2024Location:London, LND, GB, SW11 7BW

Expected salary

£31500 – 38000 per year

Location

London

Job date

Fri, 15 Nov 2024 00:26:43 GMT

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