Marketing and Brand Development Specialist

Department: Social Enterprise

Based in Abuja

Reports to the Marketing Manager

****Must be legally authorized to work in Nigeria**

Who we are

With over 50 years of experience, working in over 40 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer powered healthcare. There are over 5,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.

Join us!

We are looking for an experienced and result-driven Marketing and Brand Development Specialist in Nigeria to join our awesome team that is passionate about understanding and meeting the needs of Nigerians with focus on the health needs of women! Sound like you? Read on.

Job Overview

The Marketing and Brand Specialist will play a crucial role in developing and executing marketing strategies to promote PSI Nigeria’s Health products and enhance brand visibility. This position requires a creative and strategic thinker with a deep understanding of digital marketing and a proven track record in building and managing successful product brands.

Your contribution

Brand Development:

• Develop and implement comprehensive brand strategies to enhance the visibility and market presence of PSI Nigeria’s products.
• Create and maintain a consistent brand identity across all marketing channels.

Digital Marketing:

• Leverage digital marketing channels, including social media, email marketing, and SEO, to drive brand awareness and product sales.
• Develop and execute online campaigns to reach target audiences effectively.

Product Marketing:

• Plan and execute product launches, including the development of marketing collateral, product positioning, and messaging.
• Conduct market research to identify consumer needs and trends, informing product development and marketing strategies.

Content Creation:

• Create engaging and relevant content for digital platforms, including social media, blogs, and other online channels.
• Collaborate with internal teams and external partners to generate compelling and informative content.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
• Provide regular reports and insights to leadership on marketing performance and areas for improvement.

Brand and marketing strategy development

Market Research:

• Conduct thorough market research and analysis to identify emerging trends, competitive threats, and growth opportunities.

Budget Management:

• Work closely with the finance team to develop and manage revenue budgets, forecasts, and performance metrics and implement cost-effective measures to maximize profitability.

What are we looking for?

• Bachelor’s degree in marketing, Business Administration, or a related field.
• At least 4 years of experience in product marketing and brand management, with a focus on digital marketing.
• Proven track record of successfully launching and managing product brands in the digital space.
• Strong analytical skills and proficiency in using analytics tools to measure campaign performance.

Key Personal Competencies

• Digital marketing expertise, including SEO, social media, email marketing, and online advertising.
• Creative thinking and the ability to develop innovative and impactful marketing campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Strong understanding of market trends, consumer behavior, and digital marketing.