Marketing Assistant (Individual Giving)

Details

Mission and objectives

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential.UNICEF is guided by the Convention on the Rights of the Child and strives to establish children’s rights as enduring ethical principles and international standards of behaviour towards children.The United Nations Children’s Fund (UNICEF) has been present in Brazil since 1950, supporting the most important changes in the area of ​​childhood and adolescence in the country. UNICEF participated in major immunization and breastfeeding campaigns; the mobilization that resulted in the approval of article 227 of the Federal Constitution and the drafting of the Child and Adolescent Statute; the movement for universal access to education; programs to combat child labor; among other great advances in guaranteeing the rights of Brazilian girls and boys.In recent decades, Brazil has promoted a strong process of inclusion of children and adolescents in public policies. However, a significant portion of the population remains excluded. Therefore, in its cooperation program with the Brazilian government for the period 2017-2021, UNICEF focuses its efforts on the most vulnerable and excluded girls and boys, with a special focus on children and adolescents who are victims of extreme forms of violence .These children and adolescents in situations of greater vulnerability are spread throughout Brazil, but they are more concentrated in the Amazon, in the semiarid and in large urban centers. Through the UNICEF Seal, UNICEF promotes commitments to guarantee the rights of children and adolescents in the Semiarid and in the Brazilian Legal Amazon. In large cities, UNICEF works with a focus on reducing intra-municipal inequalities, through the Platform of Urban Centers (PCU).

Context

As an acquisition area, our goal is to bring in new donors, with a focus on “pledge” donors. To achieve this, we strive to create a seamless and transparent donation experience that cultivates high-quality donors and reduces cancellation rates. We are also dedicated to developing strategies aimed at reaching new audiences and exploring new business opportunities based on behavioral trends, payment methods, and emerging channels.
Our ultimate aim is to ensure that each donor feels valued and understands the impact of their contributions, driving long-term engagement and support

Task description

As a Marketing Assistant for UNICEF, the UN Volunteer will be responsible for supporting the definition and implementation of effective strategies to increase the donor base, developing, and conducting training for fundraising teams, as well as creating and executing engagement campaigns aimed at maximizing the quality and volume of new donors. They will also perform data and metrics analysis to identify improvements e new opportunities. Working under the direct supervision of the Fundraising Officer, they will ensure that all activities are aligned with the organization’s goals and objectives.
Responsibilities:
Key results
1. Structure and implement acquisition channels such as telemarketing, F2F, SMS, among others, in all types of operations, whether internal, outsourced, or in partnership.
2. Data analysis for performance monitoring, create and present regular reports on acquisition KPIs, customer success metrics, highlighting areas for improvement and achieved results.
3. Additional administrative duties and responsibilities are effectively performed.
4. Develop and execute strategies to acquire new donors, continuously seeking new growth opportunities.
Key accountabilities and duties & tasks
1. Structure and implement acquisition channels such as telemarketing, F2F, SMS, among others, in all types of operations, whether internal, outsourced, or in partnership.
o Assist in defining objectives, strategies, content, design, components, and schedules for various activities and campaigns.
o Analyze the results of different activities/campaigns in relation to their planned goals and strategies.
o Monitor the progress of decisions and action plans based on the results of the above items; execute the workflow of activities and maintain the flow of information in the absence of the supervisor.
2. Data analysis for performance monitoring, building reports, database segmentation, strategy development, and improvement proposals.
o Act as a liaison between RM&P and Operations to ensure database consistency, providing guidance on criteria for segmentation, insertion, and information management, as well as proper workflow.
o Monitor the success rate in processing donations.
o Seek opportunities for new campaigns within UNICEF’s databases.
3. Additional administrative duties and responsibilities are effectively performed.
o Assist in preparing the office/region’s PFP budget. Prepare periodic fundraising reports, monitor, and maintain record control.
o Develop, organize, and maintain up-to-date data, information, record documents, and control plans for project implementation monitoring; maintain a library of fundraising reference materials.
o Ensure project completion within deadlines.
4. Develop and execute strategies to acquire new donors, continuously seeking new growth opportunities.
o Conduct benchmarking.
o Analyze market data.