Marketing Automation Specialist

Job title:

Marketing Automation Specialist

Company

Marsh McLennan

Job description

Company: Mercer

Description:

We are seeking a highly skilled Marketing Automation Specialist to join our Demand Generation Team.

What can you expect:

In this role, you will be responsible for executing and managing marketing campaigns using Dynamics 365 Marketing Automation platform.

You will work closely with the marketing team to develop and execute campaigns, and ensure campaigns are executed accurately and efficiently.

Ideal candidates will be excellent communicators, with strong organizational skills and a keen eye for detail, no matter how small.

We will rely on you to:

• Develop, manage, and execute end-to-end email marketing campaigns. This includes content creation, building lists, testing, troubleshooting, and reporting.
• Work closely with marketers to create targeted segmentations/lists.
• Maintain knowledge of compliance regulations like CAN-SPAM and GDPR. Advise on and implement email marketing best practices to ensure compliance and efficiency.
• Set up and manage multi-step email journeys/nurtures, including registration and post-webinar journeys. Manage attendee data, tracking registration and attendance.
• Collaborate with cross-functional teams to ensure timely campaign execution. Conduct regular reviews and QA to ensure flawless execution of campaigns.
• Stay up to date on marketing automation best practices. Participate in global marketing user and steering groups to share knowledge and best practices.
• Construct and test various elements of email campaigns, including content, design, and Calls to Action (CTAs). Utilize A/B testing and multiple iterations to optimize campaign effectiveness and engagement.
• Develop specialized knowledge in campaign management and marketing automation to ensure consistency in execution and adherence to best practices.

What you will be rewarded with:

• We offer and embrace a hybrid working model that nurtures a collaborative working environment in the office 3 days per week allowing 2 days per week to be spent working on a remote basis.
• Competitive Benefits Package including: 25 days annual leave, up to 4 days of flexible bank holidays, excellent pension contributions, private medical cover, life assurance, income protection, employee assistance program, plus a range of flexible benefits including the option to buy or sell up to 5 days holiday per year, cycle to work, dental insurance, health assessments plus many more.

What you need to have:

• Knowledge and experience in marketing automation – Microsoft Dynamics, Marketo, HubSpot, or Pardot.
• Understanding of other marketing applications preferred -event, webinar, analytics, web management, and workflow tools.
• Experienced in working in corporate marketing, with sector experience in professional services.

What makes you stand out:

• Strong project management (AGILE) skills and attention to detail.
• Previous digital marketing experience within Financial Services or other regulated industry

Mercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercer’s approximately 25,000 employees are based in 43 countries and the firm operates in 130 countries. Mercer is a business of Marsh McLennan (NYSE: MMC), the world’s leading professional services firm in the areas of risk, strategy and people, with more than 85,000 colleagues and annual revenue of over $20 billion. Through its market-leading businesses including Marsh, Guy Carpenter and Oliver Wyman, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment. For more information, visit mercer.com. Follow Mercer on LinkedIn and Twitter.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin colour, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at [email protected].

Expected salary

Location

Manchester

Job date

Wed, 28 Feb 2024 00:48:41 GMT

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