Marketing & BD Manager – Financial Services

Job title:

Marketing & BD Manager – Financial Services

Company

Eversheds Sutherland

Job description

We are Eversheds Sutherland, a global law firm, with 5,000+ colleagues in more than 30 countries. We’re full service with deep niche and sector experience. Whatever challenge, wherever in the world, we’re equipped and ready to meet it. We live our values, we’re purposeful and purpose-led. So although the world is fast-moving and rapidly changing, we see it as a place where everyone can thrive. We’re ambitious for our clients, our communities – and for you. Whether you’re starting out on your career or well established, whether you’re a lawyer or in business services. If you’re looking for what’s next, we are too.What to expectFor business professionals, our environment is highly collaborative with value being placed on diversity of ideas, skills and mindsets. Not least yours. It’s energetic, fast-moving and there’s always something new to get involved in. You will get exposure across geographies and the firm as a whole. The future is a place of opportunity. Focusing on your success and for what’s next, will ensure you thrive too.Our teamWe have five practice areas, through which we seek to take our legal expertise to market, including via our priority sectors. The five practice areas are Company Commercial, Litigation & Dispute Management, Employment, Labor and Pensions, Real Estate and Konexo, our alternative legal services business.Our Marketing & BD team works across five key areas: Strategy, Clients, Pitch, Regions and Operational. Our Strategy team is responsible for devising and implementing strategy and activates across all areas of our business.The Eversheds Sutherland Marketing Team operates and supports our business around the globe. We are a dynamic, diverse and driven group of individuals, who work as one integrated international team, delivering local excellence. Join us if you thrive in an environment where you are genuinely empowered to lead and deliver on highly strategic and innovative client-facing programmes and projects.Role and key responsibilitiesWe require a savvy and energetic professional, experienced in developing and delivering marketing and business development programs and campaigns across traditional and digital platforms. In this role you will be working alongside a global team of lawyers and business professionals to elevate the firm’s profile and expand our relationships with the world’s leading financial services organizations.An understanding of the financial services industry and a desire to immerse into the sector are key to success in this role.There are currently a series of ‘Impact Projects’ which underpin the sector’s market strategy. These include Technology in Financial Services, ESG and Sustainable Finance, Private Capital and others. In this role, you will work under the direction of the Financial Services Sector Marketing and Business Development Manager to execute all aspects of your assigned projects and initiatives. Specifically, you will be working directly with Partner leads on identifying and interpreting trends and deciding what our actionable response and market positioningshould be. You will work as a key part of the wider Strategy team, drawing-in and working on key campaigns and activities relevant to the sector, with other practice group, sector, and country marketing and business development leads.The role is fast-paced, with high expectations of achieving measurable success in supporting client conversations, brand awareness and revenue generation. This is an international role, requiring a global outlook and ability to work collaboratively across teams and jurisdictions to deliver against our priorities. The role requires someone who:

• understands the financial services industry, business issues, and drivers of change,
• is creative, diligent, and tenacious,
• can connect the firm’s strengths to our client’s needs,
• is equally skilled in strategy design AND execution,
• can distill big picture themes and objectives into discreet actions and work independently to execute,
• can analyse data and create informative, actionable reports
• is able to collaborate effectively within a matrixed environment.

Key Responsibilities

• Executing client-centric marketing and business development programs that are aligned with the sector strategy and enable revenue generation
• Managing and participating in internal working groups aligned with sector priorities
• Owning projects and processes, working with project teams to track and document progress
• Developing content and collateral (e.g. web pages, brochures, capability statements)
• Supporting the development of pitches and proposals
• Liaising with industry trade bodies and other outside parties to identify platforms (e.g. conferences, working groups, research projects) the firm can leverage to raise our profile within the industry
• Collaborating with stakeholders in other teams, sectors, practices, and geographies to deliver FS projects and initiatives
• Producing internal and external communications and reports
• Managing tasks across administrative and organizational functions to ensure smooth, efficient operations and processes

Skills and experience

• Previous experience in marketing, business development, or strategy roles within a professional services firm (legal, accounting, consulting) or a financial services organization
• A basic understanding of the business issues, regulatory environment and drivers of change impacting the financial services industry
• Professional curiosity and an aptitude for continuous learning
• Ability to influence without authority
• Ability to think and act globally in a professional services environment
• Strong written and oral communications skills
• Digital marketing skills (e.g. LinkedIn, podcast production, web content creation)
• Precision and attention to detail
• Commercially minded and able to link business development and marketing activities to tangible client-facing outcomes
• Strong organisational and time management skills and an ability to manage a busy workload
• Agility and the ability to assess and readjust priorities when needed
• Excellent operational planning, execution and follow-up
• Innovative thinking to challenge existing business development and marketing activity, bringing best practices from previous experience
• Ability to analyse data and create reports that tell a story and enable decision making and action
• Financial literacy and the ability to manage discreet marketing budgets

What’s in it for you?At Eversheds Sutherland, we provide benefits focused on looking after you: your development, your performance, your financial future and your health, as well as providing the opportunity to make a contribution to the world.

• We’re fair, transparent and equitable
• We share in the success of the firm, reward alignment to our values, going above and beyond and your individual performance
• We support flexible ways of working through our remote working policy and commitment to flexible, agile and hybrid ways of working
• We support your health and performance through our dental, healthcare and wellness support
• We support everything you are and all you bring through our powerful commitment to diversity and inclusion
• We provide a platform for your career, whatever your ambitions through our structured professional and personal training, mentoring and development programs
• We provide experience and opportunity through international and cross-function exposure
• We provide an opportunity to give back through our pro bono work and community engagement
• We help you plan ahead through retirement planning, insurance and assurance

Diversity and inclusionAt Eversheds Sutherland, “Inclusive” is a core business value. We bring together different skillsets, global mindsets and approaches. We foster diversity of thought and the freedom to put ideas into action. We have an inherent respect for the individual. We have a strong belief in collaboration and teamwork. Sharing ideas, asking questions, solving challenges and meeting our clients’ goals: together.We want all our people to thrive at work and reach their full potential and we work hard to continue to build a diverse and inclusive culture, monitor and report on our progress and impact, and develop our approach. This is reflected in our policies, systems and processes, and in our work with diversity membership organisations.Many of our people work flexibly in some way and we are open to considering how we can accommodate flexible working arrangements alongside role requirements. If this is important to you, please talk to us about it during the recruitment process.Job description© Eversheds Sutherland 2022. All rights reserved. Eversheds Sutherland (International) LLP is a limited liability partnership, registered in England Wales, under registration number OC304065, registered office One Wood Street, London EC2V 7WS and is authorised and regulated by the Solicitors Regulation Authority. A list of the members’ names, together with those who are non-members, but are designated as partners is available for inspection at the above office, together with details of their professional qualifications.Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed and affiliated firms and the members of Eversheds Sutherland (Europe) Limited (each an “Eversheds Sutherland Entity” and together the “Eversheds Sutherland Entities”) provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements and operate in accordance with their locally registered names. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global LLP. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client.

Expected salary

Location

Birmingham

Job date

Thu, 20 Jun 2024 23:31:16 GMT

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