Job description
A bit about you
You are ready to take the next step in your career, to flex your creativity and want to get your teeth stuck into your next challenge. You will thrive off being responsible for amplifying the Youth Projects brand through purpose-driven marketing and impactful content, and creating unique events (in-person, hybrid and digital!).
You’re happy being hands on and strategic. This is what gets you going.
You’re strategic, creative and a do-er. Faced with any given scenario, you can quickly spot the relevant patterns and issues and find a creative edge that separates our nonprofit from the rest.
You know the importance of keeping things moving while having several different plates all spinning at once all while carefully curating our brand across purpose-led content. Working in a high paced environment will fill your cup, but you will also know when to put your hand up and ask for help.
This is an end-to-end role, with one direct report. You’ll be supported by an expert, passionate and motivated executive team to make a real difference in peoples’ lives.
Key Requirements
- Strategic Communication Skills: Experience with developing and implementing comprehensive internal and external communication strategies aligned with our strategic plan.
- Brand Management: Ability to manage and enhance the Youth Projects brand identity through consistent messaging across various communication channels.
- Media Relations: Confident in establishing and maintaining relationships with media outlets and the management/coordination of press releases and media coverage.
- Digital Marketing Expertise: Proficient in leveraging digital platforms for marketing purposes. Experience managing social media channels, online advertising, and email campaigns.
- Fundraising: Proven ability to cultivate and build relationships with donors, sponsors, and key stakeholders. Experience Implementing strategies to enhance donor engagement and ensure long-term commitment.
- Analytics and Measurement: Experience utilising analytics tools to measure the effectiveness of marketing and communication strategies and adjusting strategies based on performance metrics.
- Story Telling: This comes naturally, and you know how to inspire people to be connected to a cause.
A bit about the role
As the Marketing and Communications Manager at Youth Projects, you will leverage the solid foundations of our brand to take it to new heights. The current team have worked hard to create a great platform for you to now take to the next level.
Your primary responsibility is to craft and implement holistic marketing and communications strategies that amplify the promotion of Youth Projects’ products, services, reputation and overall brand position. This is an end to end, dynamic role, with the ability to change the world. You’ll need to be comfortable working on multiple projects – both strategic and operational. And you really enjoy curating events, and experiences to connect people with a cause. Your expertise in devising and executing comprehensive marketing and communication strategies will not only fortify Youth Projects’ strong brand image but also foster increased stakeholder engagement and is crucial in the effective promotion of Youth Projects’ offerings.
Beyond this, your narrative-driven approach will be key as you collaborate with our Head of Partnerships and Growth. Through compelling storytelling, you will work synergistically to build our fundraising and corporate giving portfolio, adding a strategic dimension to our outreach efforts and community impact.
Join us in shaping the narrative, advancing our brand, and taking Youth Projects to new frontiers.
This position will be required to work across all Youth Projects sites.
A bit about us
We are celebrating our 40th year as an independent, registered charity providing front line support to young people and people experiencing homelessness. We open up pathways out of poverty and homelessness – breaking the cycle of disadvantage. Our focus is on respect, client-centred care, and harm prevention so people can lead longer lives, have improved health, meaningful employment, and a greater sense of belonging, safety, and security through our holistic model of care.
This is (some) of what we got up to:
- Supported more than 2,864 young people across our youth outreach, employment, training and social enterprise programs into work, education and re-engaged back into the community.
- Took our youth outreach out to the West in response to an emerging mental and social wellbeing crisis whilst still supporting 422 young people in the North.
- Sold over 250,000 coffees at The Little Social and re-invested over $100K back into youth and homelessness services here at Youth Projects.
- Experienced 12,497 client visits at The Living Room – with the number of people dropping-in each day, doubling.
- Shared over 8,875+ meals, 14,471+ practical supports and over 2,678 health promotion + counselling sessions at The Living Room
- After hours, our Night Nurses provided 3,243 episodes of care and our NSPs saw almost 15,000 contacts.
- And… we opened our fourth social enterprise café at the Victorian Pride Centre, re-opened The Living Room as a world-class centre AND launched The Little Social Catering Co. too!
You can read more in our Impact Report - which you’ll take the lead on developing in future years. Or you’ll find us right across Naarm/Melbourne with our main hubs located in Glenroy, Sunshine, Werribee, Melton and on Hosier Lane in the heart of the city.
Why should you work with us
We’re a casual and flexible, yet professional and high energy workplace. We encourage flexibility for a healthy work/life balance and although we are very serious about our work, we are very chill when it comes time to wind down. Every day you spend working with us, you’re making a difference.
Although they’re pretty great perks, we don’t just stop there… here are some of the others:
- Free, locally roasted coffee at all of our offices
- A portion of your income as tax-free through generous salary packaging benefits ($15,900)
- PLUS additional tax-free salary packaging on meals & entertainment expenses
- Flexible work environment
- 17.5% Annual Leave Loading
- Uncapped Employee Assistance Program
- Additional paid leave for caregiving, wellbeing, family violence, study PLUS an extra 5 personal leave days
Sound like you’d vibe at Youth Projects?
Send through your resume + a cover letter outlining your response to the key requirements by clicking “Apply Now”
Recruitment for this position will be undertaken as applications are received and only successful applicants that have addressed the key requirements will be notified.
We anticipate recruitment for this role may take some time with an anticipated start date of Late March / Early April.
Please note is a requirement of all Youth Projects positions that the successful applicant holds a valid Working with Children’s Check and Police Check.
Our commitment to diversity
At Youth Projects, we value diversity and believe that a range of backgrounds brings a variety of ideas, perspectives and experiences that will enhance our effectiveness. We promote a workplace that actively seeks to include, welcome and value unique contributions and encourage applications from candidates with a disability, culturally and linguistically diverse backgrounds and indigenous candidates.
Safety screening
Youth Projects is committed to being a Child Safe organisation, providing an environment where children who come into contact with the organisation are safe and feel safe. Youth Projects has a zero tolerance for child abuse. All Youth Projects staff must undergo Police and Working with Children