Marketing & Communications Specialist

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Type of Position:
Professional Staff – Support

Workstudy Position:

No

Job Type:
Temporary (Fixed Term)


Work Shift:

Sponsorship Available:

No

Institution Name:
University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
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For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:
Communications Support

Department’s Website:

Summary of Job Duties:
The Marketing & Communications Specialist will be responsible for creating, editing and disseminating press releases, executing email marketing campaigns for the alumni newsletter, and providing copy editing and writing services for various communications materials. In addition, the Marketing & Communication Specialist will work closely with the marketing and communications team and internal partners to ensure consistent messaging and brand alignment, as well as analyze campaign performance for continuous improvement.
Primary responsibilities include:
· Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college
· Authoring content and distributing the monthly alumni e-mail newsletter highlighting programs, student and alumni spotlights and achievements.
· Occasionally assisting with copy editing and drafting blog posts to engage audiences on the college’s website.
· Tracking and reporting on media placements and engagement metrics via our Truescope monitoring platform.
This is a part-time flexible (estimated 10-25 hours per week), hourly role with more of the work taking place in the Fall and Spring semesters and a bit less in the Summer. The ideal candidate will have 1-3 years of related communications, public relations, marketing or journalism experience and proficiency with CRMs, email marketing platforms and MS Office suite.
Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others

Qualifications:

Minimum Qualifications:

• Associate’s degree in Communications, Marketing, Journalism, or a closely related field OR at least two (2) years of related work experience

• At least 1year of demonstrated experience in writing and editing, particularly press releases

• Demonstrated experience with email marketing campaigns

• Proficiency with MSOffice

Preferred Qualifications:

• Bachelor’s degree in Communications, Marketing, Journalism, or a closely related field

• Experience in a communications role within a higher education institution

• Experience with digital marketing tools and analytics

• Experience in working in a project management software, such as ClickUp

• Experience in working with an e-mail marketing platform such as Axios, Mailchimp, Constant Contact or similar software platforms

• Familiarity with content management systems

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication skills, with an emphasis on clear, concise, and persuasive messaging

• Strong editing and proofreading abilities to ensure accuracy and consistency in all materials

• Strong organizational skills and the ability to manage multiple projects simultaneously

• Skilled at using email marketing software and understanding of email marketing strategies

• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

• Knowledge of best practices in press release distribution and media relations.

• Strong analytical skills to assess the effectiveness of communication strategies.

• Creative thinking and problem-solving skills.

Additional Information:

Graduate students are subject to background checks.

Salary Information:

Commensurate with education and experience

Required Documents to Apply:

Resume

Optional Documents:

Proof of Veteran Status

Recruitment Contact Information:

Jerra Toms
Director of Marketing & Communications
Sam M. Walton College of Business
[email protected]

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS  

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds inclusion, opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity, affirmative action institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity). Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:
Manipulate items with fingers, including keyboarding, Talking

Frequent Physical Activity:
N/A

Occasional Physical Activity:
N/A

Benefits Eligible:
No