Marketing Consultant

The IDB Group is a community of diverse, versatile, and passionate people who come together on a journey to improve lives in Latin America and the Caribbean. Our people find purpose and do what they love in an inclusive, collaborative, agile, and rewarding environment.

What you’ll do:

• Environmental scanning of competitive landscape in target market, analysis of industry competitors, a comparison of Channel versus Direct Sales Strategy and an assessment of value-added products that other MSC-certified fishing groups have developed to develop a Strategic Marketing Plan (SMP)
• Report on assessment of value-added products, and their target market and product positioning for other MSC-certified fishing group.
• Design of value proposition statements for value added products.
• Draft a business strategy and portfolio analysis inclusive of a financial plan based on relevant assumptions and pricing recommendations.
• Develop Export Market Development (EMD) Plan
• Develop Commercialization Plan for operationalizing of EMD

What you’ll need: 

Education:

• Master’s degree (or equivalent advanced degree) in Marketing, Economics, International Trade, Business Development or other fields relevant to the responsibilities of the role.

Experience:

• At least 5 years of progressive experience in Market Research, International Logistics, International Business Development in the FMCG industry. Experience in new product development of fish products or in exporting certified agro-processor or fishery processed products will be considered an advantage.

Languages:

• Proficiency in English.

Source: https://iadbcareers.referrals.selectminds.com/jobs/marketing-consultant-6424