Marketing Excellence Manager

Marketing Excellence Manager

Agfa

Mortsel, Belgium

Agfa’s Digital Print & Chemicals division is a leading supplier of digital printing solutions for sign & display and industrial markets as well as of innovative products for customers active in the energy sector and various niche industries. The division develops, manufactures and markets state-of-the-art printing equipment and software and a wide range of highly specialized inks for specific applications. To support the green energy transition, the division offers innovative membranes for the production of green hydrogen. Furthermore, it supplies customers in a variety of industrial markets with a broad range of films, coated products and chemicals.

For this division, we are looking for a results-driven and analytical Marketing Excellence Manager to join our team. In this pivotal role, you will be instrumental in shaping and optimizing our marketing strategy through the definition and elaboration of our marketing tool stack, robust data collection and interpretation, and the development of streamlined marketing processes. The successful candidate will take the lead in implementing essential initiatives, such as establishing a lead track in our CRM (Microsoft Dynamics), measuring Return on Marketing Investment (ROMI), and implementing sales enablement tools.

Responsibilities:

• Marketing Tool Stack: Define, evaluate, and implement a comprehensive marketing tool stack to enhance efficiency and effectiveness. Collaborate with cross-functional teams to integrate tools seamlessly into existing workflows;
• Data Collection and Interpretation: Establish and maintain data collection processes to ensure accurate and comprehensive marketing performance metrics. Analyze data to derive actionable insights and make data-driven recommendations;
• Marketing Processes: Develop and implement robust marketing processes to streamline workflows and enhance team efficiency. Build and optimize processes to scale marketing efforts effectively;
• Lead Tracking in CRM: Lead the definition and implementation of a lead tracking system within our CRM (Microsoft Dynamics). Collaborate with sales teams to ensure a seamless transition of leads through the sales funnel;
• ROMI Measurement: Define metrics and methodologies to measure the Return on Marketing Investment (ROMI) across various marketing channels and initiatives. Implement reporting mechanisms to communicate ROMI insights to stakeholders;
• Sales Enablement: Identify, implement, and optimize sales enablement tools to empower the sales team with the right resources. Collaborate with sales and marketing teams to ensure alignment and effectiveness;
• Continuous Improvement: Stay abreast of industry trends and best practices in marketing technology and analytics. Proactively identify opportunities for improvement and implement enhancements to drive better performance.

Qualifications:

• Bachelor’s degree in (digital) marketing, business, analytics, data science, or a related field;
• 5-7 years of experience in using and setting up marketing tools and technologies (incl. CRM systems), and in marketing analytics & performance measurement;
• Strong analytical and quantitative skills to interpret data and draw meaningful insights;
• Experience with various marketing tools and technologies, including CRM systems (e.g., Microsoft Dynamics), marketing automation tools, analytics platforms, and sales enablement tools;
• Ability to design and implement robust data collection processes and interpret data to inform marketing decisions;
• Skills in streamlining marketing processes for efficiency and effectiveness;
• Experience in establishing lead tracking systems within CRM platforms and managing the lead lifecycle;
• Proven ability to measure and optimize the return on marketing investment through data analysis;
• Familiarity with implementing sales enablement tools and strategies;
• Capable of leading and implementing essential marketing initiatives;
• Effective communication skills to convey complex data insights to non-technical stakeholders;
• Ability to adapt to changes in the marketing landscape and evolving technologies.

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