Marketing Field Manager UK/Nordics (H/F)

Job title:

Marketing Field Manager UK/Nordics (H/F)

Company

Kameleoon

Job description

Kameleoon permet aux acteurs du web d’augmenter leur chiffre d’affaires et leurs marges en personnalisant le parcours client. Elle s’appuie sur une intelligence artificielle qui calcule en temps réel l’intention d’achat des visiteurs.Plus de 450 clients – du pure player au grand groupe – ont déjà adopté Kameleoon et en font la plateforme SaaS de personnalisation prédictive leader en Europe.« Champion de la croissance » dans le classement 2021 des Echos, Kameleoon affiche une croissance annuelle à 3 chiffres en clients, chiffre d’affaires et effectifs.Job DescriptionKameleoon empowers brands to build better products and digital experiences. Kameleoon is the only optimization solution with Experiment, AI-Powered Personalization, and Feature Management capabilities in a single unified platform.Designed to pull all teams together, Kameleoon supports both product and marketing-led teams to increase their experimentation velocity and use AI to power growth.Kameleoon has a team of +200 people present all over the world: US, Canada, Germany, UK, Nordics, France, Spain and Eastern Europe. It works with more than 1000 medium and enterprise-sized companies worldwide, making it the top SaaS platform for AI-driven experimentation and personalization. These include leaders in ecommerce and retail, media, travel, automotive, financial services and health such as Toyota, BPCE, Fnac Darty, Canada Goose… and many others!Your job mission at KameleoonYou will be based in Paris and report directly to the CMO. Your focus will be on driving field marketing initiatives in the UK and Nordics markets, ensuring strong local engagement and alignment with Kameleoon’s global marketing strategyBy joining Kameleoon, you will:Event Management:– Plan, coordinate, and execute industry events, trade shows, webinars, and local meetups to enhance Kameleoon’s visibility and lead generation.– Manage relationships with event organizers, suppliers, and partners to ensure smooth execution.– Oversee logistical, technical while ensuring alignment with brand positioning and commercial objectives.Content and Lead Gen campaign localisation:– Adapt and localize global marketing assets (blogs, case studies, newsletters, email campaigns, presentations, etc.) to resonate with local markets.– Work closely with customers and CSM teams to identify, develop, and showcase impactful customer success stories that strengthen Kameleoon’s credibility and market positioning.– Plan and follow targeted lead generation campaigns, leveraging multi-channel approaches (email and content marketing) in collaboration with our Growth Marketer.– Create & schedule engaging social media content to amplify the reach of key events and campaigns.Collaboration with Growth & Sales:– Work hand-in-hand with our Growth Marketer and Local Sales teams to optimize lead management, ensuring marketing-generated leads are nurtured and converted efficiently.– Support the Sales and the Partnership teams by providing localized marketing materials, tools, and insights to help them engage prospects effectively.Performance tracking:– Monitor and analyze the effectiveness of field marketing initiatives, using data-driven insights to continuously improve strategies.– Report with our growth manager on key performance indicators (KPIs) to measure campaign success and ROI, ensuring alignment with broader business objectives.ProfileThis position may be a good fit if you…

• 3+ years of experience in field marketing, preferably within the B2B digital marketing, SaaS, or MarTech industry.

• Proven track record of planning and executing successful B2B marketing campaigns and events to drive lead generation and customer engagement.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across marketing, sales, and customer success teams.

• Experience with HubSpot CRM and marketing automation tools, with a strong understanding of demand generation strategies.

• Analytical mindset with proficiency in marketing analytics tools and CRM systems to track performance, optimize campaigns, and measure ROI.

• Being English native is mandatory; knowledge of the UK business environment is a plus. French speaking would be an asset.

The benefits of working at Kameleoon

• Offices in the heart of Paris (Opéra), with a great rooftop!

• A dynamic team and a stimulating international work environment

• Be part of a company that is growing rapidly worldwide: starting from Europe and now developing in full speed in the US & Canada!

Expected salary

Location

United Kingdom

Job date

Sun, 23 Mar 2025 03:56:51 GMT

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