Marketing Lead – Retention

UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full-time 12-month contract position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not-for-profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

An enthusiastic, quick thinking and personable individual, who’s passionate about great customer journeys, to lead our Retention team. Reporting into the Loyalty Manager, you will lead a high-performing Retention team to deliver first class donor retention and engagement activities for single giving and regular giving programs to maximise life-time value and deliver exceptional supporter experiences.

Your day will include:

• Lead UA’s single giving retention strategy and campaign execution
• Support the Loyalty Manager and work closely with the Team Lead, Supporter Experience to improve the end-to-end CX of UNICEF Australia via all feedback loops
• Lead the Retention team to foster strong agency partners across direct mail, design, data analytics, data hygiene and telemarketing Support on contract development and RPF delivery for relevant suppliers
• Lead emergency response campaign strategy through collaboration with Acquisition team
• Oversee the day-to-day expenditure of the regular giving and single giving Retention budgets, ensuring activity remains on target
• Manage direct reports in their performance and professional growth to achieve their KPIs

We would like you to have the following skills and experience

• Appropriate tertiary qualification in marketing, communications, commerce or business, or equivalent relevant experience
• A minimum of 5+ years’ experience in a consumer mass marketing environment with demonstrated experience in Retention or Loyalty marketing is highly desirable
• Ability to lead and direct high performing teams and support team members in achieving their KPIs, be KPI-driven and accountable for achieving measurable results
• Demonstrated expertise in managing donor retention programs and regular giving campaigns. Proficiency in handling singular giving initiatives, ensuring donor engagement and loyalty
• Capable of managing teams’ budgets and annual budget planning, ensuring efficient allocation of resources for retention activities
• Proven ability to develop and propose annual strategies based on data-driven insights and analytics. Utilise data-driven decision-making to optimise retention efforts and enhance donor relationships

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How to Apply

To apply for this fantastic opportunity please select “Apply Now” and submit the following documents in PDF format:

• Your Cover Letter, outlining your experience and highlighting your strengths
• Your CV

For further information on this position, please be in touch with our People & Culture Team: [email protected] using the subject line: Marketing Lead – Retention enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.