Marketing Manager

Join our team! Delaware State Parks is the two-time winner of the National Gold Medal Award for Excellence in Parks & Recreation Management (2017 & 2021) as well as CAPRA certified (2022).

The Marketing Manager for Delaware State Parks is a dynamic role responsible for development, coordination, and execution of the marketing strategy to include campaigns and partnership development to brand and market State Park products and services. This is accomplished through various platforms including web, partnerships, social media, photos, video, digital ad campaigns, and other electronic and interactive mediums.

Essential functions

• Identifies channels of promotion, distribution, or advertising of products or services.
• Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies.
• Analyzes data to identify customer needs and buying habits, potential customers, future marketing trends, or market expansion.
• Studies and collects data on economic, social, and political factors affecting markets.
• Maintains awareness of competitors and positioning of new products or services to be competitive.
• Writes, edits, and distributes marketing or advertising materials including publications, newsletters, pamphlets, brochures, and other promotional activities.
• Represents the agency in marketing or advertising activities such as meetings, press conferences, or other promotional events.
• Prepares a variety of reports.
• May manage contracts with service providers or vendors.
• May conduct training sessions related to marketing functions.

Job Requirements

• Three years experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets or brochures.
• Three years experience in marketing products or services by identifying channels of promotion, distribution, and advertising.
• Three years experience in developing and implementing marketing strategies.
• Six months experience in conducting market research through studies and surveys to make recommendations.
• Six months experience in interpreting marketing laws, rules, regulations, standards, policies, and procedures.
• Six months experience in narrative report writing.
• Knowledge of developing short and long range marketing plans.